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    The two waited for a while, and there were more workers scattered here and there. They chatted with each other for a while, and Ji Wei came over to open the store.

    "Here?" He wasn't surprised when he saw Wen Xuan, his expression was light, and he couldn't tell whether he was happy or angry.

    Wen Xuan nodded with a guilty conscience, and followed him into the shop.

    "Come with me." Ask the skilled worker to tidy up the shop and replace the oil paper on the wooden shelf. Ji Wei took Wen Xuan to the house behind the yard to settle accounts.

    Wen Xuan didn't wait for Ji Wei to speak, he held the warm purse in his hand, Ji Wei turned around, and he put it under Ji Wei's nose, startling Ji Wei.

    "What are you doing?" Ji Wei took the purse.

    "I've ordered the money, and it's all right." Wen Xuan was a little uneasy, and kept looking at Ji Wei, "I had some heat stroke yesterday, and Lin Tai asked me not to walk at night. It would be bad if I encountered a gangster."

    "Don't be nervous, I won't eat you again." Ji Wei chuckled and counted the money on the table, then took out the list and counted the order details on it.

    The amount is correct.

    "You all did a good job. There are thirty-eight orders in total. I'll round it up for the two of you. Two money per person is just right."

    Wen Xuan couldn't believe it.

    He didn't come back at the agreed time, thinking that Ji Wei would deduct his wages. Unexpectedly, not a cent was deducted, and a lot was given.

    Even if Ji Wei didn't say anything, Wen Xuan knew that Ji Wei took good care of him.

    "Thank you Mr. Ji, I really... really don't know how to thank you."

    "Thank you, you didn't earn it all yourself." Ji Wei weighed the silver in his hand, and together with the balance collected by Brother Tian and others, there were already sixty-eight taels of silver.

    In other words, just relying on the moon cake gift box, he has already earned one hundred and thirty-six taels of silver. Even if all the capital is removed, the net profit is about one hundred taels.

    It can produce four to five hundred snowskin mooncakes every day, but the profit is not satisfactory. The snowskin mooncakes were sold to Zhang's family at a price of four yuan. In addition, the store bought ten get one free yesterday, and they made less than eight taels of silver in total.

    This profit is difficult to increase for a while. First, the market has not been fully opened. Second, the snowy mooncakes are sold at low prices and high labor costs. It is difficult to increase the profit in a short period of time.

    Of course, this is also Ji Wei's personal view.

    If the shopkeeper of other shops, until he can earn two or three taels of silver a day just by relying on snowskin moon cakes, I am afraid that his eyes will be red with envy. It's hard to be like him, it's not enough.

    Although it is a dim sum business, there are only moon cakes and cookies in the store. There are too few types and too low grades. The main consumer groups are ordinary people. For this type of people, the best thing is to have a large quantity and a low price, so that the market can be opened faster.

    But at the same time, the great success of the mooncake gift box made Ji Wei understand the importance of the high-end market.

    If you can firmly grasp the appetite of this group of people, then only a hundred or so orders can be worth hundreds of ordinary people.

    He wants the mass market, he also wants the high-end market, and he wants to grasp both high and low. Ji Wei immediately thought of the birthday banquet a few days ago.

    The first appearance of the cream cake has aroused praise from many people. It's not that no one comes to him to order cakes, but more people think about the Mid-Autumn Festival that is just around the corner. In addition, Ji Wei was busy processing orders and couldn't care about cakes at all.

    Now that think about it, isn't this a good choice?

    The birthday is only once a year. Every big family attaches great importance to this special day and is willing to spend a lot of money to arrange it.

    As long as this group of people is given the concept of birthday cakes, and they come to order every birthday, it is easy to attract these wealthy customers and become regular customers in the store.

    In Ji Wei's impression, the luxury brands of later generations also follow this route. As soon as there is a new product, it will be provided to the top group of people for use, and then it will be the turn of the public at the middle and low end of the pyramid.

    This will not only not lose customers, but also have a group of core consumer groups with extremely high spending power. And driven by its influence, it will attract a new batch of consumption.

    Ji Wei didn't go to the street again that day, but took turns to let the resting workers go to the street with white paint signs to attract customers. He was sitting in the house in the backyard with a few sheets of paper spread out on the table, thinking carefully about every step he would take in the future.

    First of all, he must first have a core consumer group.

    Second, he wants to form a brand concept in the minds of this group of people, enhance their customer loyalty, and ensure that they keep coming back to buy.

    Finally, research and develop new products at different price points, continue to expand the market, and spread the brand "Taste Jue" to other towns with Changliu Town as the center.

    With a clear idea in mind, it is much easier to formulate a plan.

    In addition to cream cakes, Ji Wei chose two more simple-to-make pastries that would not increase labor costs to enrich the pastry categories in the store.

    Ji Wei had a spectrum in his heart, so he stopped sitting in the house, explained a few words to Zhao Hu, and left the shop.

    Speaking of the four streets of east, west, north and south, although the focus is different, grocery stores are a must for every street.

    Whether making moon cakes, cookies or other snacks, eggs, sugar, flour and milk are in huge demand. Under the circumstance that labor costs cannot be reduced, reducing material costs to the greatest extent is an important means to increase profits.

    Therefore, when Ji Wei went to the grocery store this time, all he had to do was bargain.

    "Uncle Ji, what do you want?" As soon as the guy saw Ji Wei, he immediately greeted him with a respectful smile.

    Not because of his fierce reputation, but because after he moved to North Street, he almost undertook more than half of the grocery store's turnover. The shopkeeper loves Ji Wei so much that he doesn't even dare to be disrespectful to him with his buddies.

    Even if Ji Wei doesn't care, if the shopkeeper finds out, the guy has to pack up and leave.

    "Is the shopkeeper not here?"

    The scale of this grocery store is much larger than that of Dongxi Street. The variety is complete and the volume is not small, but Ji Wei looked around and did not see the rich figure of the shopkeeper.

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