The foreigner's table was not far away, so Chen Yuan could clearly hear the conversation over there. When he heard the foreigner talking about western food, a thought suddenly burst out in his heart.

Traditional Western food is indeed not suitable for Chinese tastes, but fried chicken burgers are a series of Western-style fast food. The advantage of such fast food is that it tastes delicious and cooks faster than a Chinese-style large-plate chicken set meal. Much faster, and today's Chinese people can't achieve food freedom, not what they want? Just eat what?

Except for the first-tier cities like Wucheng, people's livelihood can be relatively guaranteed, but the villages and towns below are still very poor.

The lives of most citizens are still very simple. This idea has little oil and water. Fried chicken, burger, pizza and fries make up for this shortcoming. There is a very successful case of foreign fast food in history. After it was introduced into China, it was very popular. Welcome, the domestic advertising is very good, and even in a few years, it has become an elite petty bourgeoisie-level dining place. Anyone who goes to eat is enough to show off to friends. In fact, it is a very ordinary Western-style fast food, mainly ? Is the marketing done very well, this brand is called Ken * Kee, maintained for a hundred years? Enduring.

Chen Yuan has the same fast-food recipe in her hand, and Ken has not yet introduced it to China. For this kind of fast-food, there is no competitor at all. She can have no scruples. Seize the market.

So Chen Yuan said she did it and immediately registered a trademark of "Future Fried Chicken". In addition to this trademark, she also registered the two trademarks of Future World and Future Restaurant, and the corresponding appearance patents, because she was very interested in ?These intellectual copyrights have always been valued very much. If you don't take measures to become a shareholder, in a long time, there will be many competitors in the market, pretending to be genuine under your own name, and enjoying this piece of pie in the future world.

But after having a patent, if there is a copycat version of the brand, it will not be particularly passive, and rights protection will be relatively easier.

It is even more difficult to prevent such things as shanzhai, which is a serious disrespect for original creators.

Chen Yuan can't change this point by herself. She can only be ahead of the trend. She believes that the future restaurant is unique. First of all, it is the cost issue, as well as the experience and the taste of the dishes, as well as the unique style. The decoration, other restaurants will not spend such a large cost on unique decoration and equipment.

So the level is one level worse, even if it is imitated, it is still nondescript, and it can't compare with her restaurant.

In the blink of an eye, a few days later, a small billboard was hung again at the door of the restaurant in the future. New, welcome to taste.

As soon as the advertisement came out, customers were in an uproar. Of course, they could understand the words "half price" and "free order", but this kind of promotion is absolutely unprecedented.

Can? It can be said that this kind of sales method feels very novel, and I have never seen it before, and so? Wouldn't it be a loss to sell it?

But what customers think about is the pleasure of experiencing discounts, and they accept such discounts very happily. It is naturally the pursuit of everyone to be able to buy the most with the least amount of money.

So most of the customers want to bring their own family members, or do they want to bring their own friends and colleagues. Anyway, they can beat as many people as they can, and if they save enough, three people can enjoy a half price. Gathering five people can get one free order, and ten people can also get two people free, which is very cost-effective and very attractive.

For customers who usually care about the restaurant in the future, after seeing this advertisement, they are not only more willing to come and spend frequently, but also bring their family and family, bringing the elderly and children to try it, but have never been there. , or customers who rarely care about it are more willing to try the discount.

In order to achieve a better effect, Chen Yuan also advertised on the newspaper. There is a page with various recruitment and advertisements. See.

Zhu Hua said with some worry: "Manager Chen, is there nothing in our activity? Profits, the daily expenses of the restaurant are already very large, and now the profit from buying fast food is still very considerable, but it is always because of small profits. If you sell more, if this is the case, you will lose money."

In the future, restaurants will be much more expensive than other restaurants in terms of electricity bills and raw material costs. Maintaining the status quo can still make a profit. If it is further discounted, it will easily lose money.

Besides, she has worked for so long, and she has never seen such a promotion method. Is it true that she will not lose money?

Chen Yuan explained to Zhu Hua that if they were selling Chinese-style fast food in their store, they would lose money if they did promotions in this way. The main reason was that the amount of Chinese-style fast food was large, it took time, and there were many types of fast food. The variety of dishes is dazzling, and the amount of customers ordering is small, and even if the order is free and half price, the cost must be somewhat unsatisfactory.

But Western-style fast food is different. There are very few types, only chicken thighs, chicken wings and fried chicken nuggets. Chen Yuan also added fried chicken necks and fried chicken racks. The hamburger buns can be made in large quantities in advance. The raw materials are very monotonous, there are only those two kinds in total, so there are fewer types of goods and more quantities, and the more you import, the lower the cost.

What’s more? Can one serving of Western food be compared with the amount of Chinese food? Western food is expensive and the quantity is small. Western fast food sells five chicken wings for free, and it is conservatively estimated that you can earn seven or eight chicken wings. Money, so what? It's not a loss, and hope the more people the better.

And the more people who come, the more Chen Yuan earns, and it is two different concepts from Chinese fast food. Although the two cannot be compared together, Western fast food is still very profitable.

As soon as Zhu Hua heard it, he finally understood. He admired Chen Yuan's business acumen, but he couldn't think of such an idea at all. No wonder the boss is always the boss and the employee is always the employee.

She secretly worked hard to learn from Manager Chen and work hard in the restaurant of the future. It is not easy to work in the restaurant in the future, so she must cherish the opportunity now.

In the evening, Wucheng Fertilizer Factory.

The workshop director shouted, "There's no need to work overtime tonight."

All the workers in the workshop cheered when they heard the news. Don't get excited about the news that overtime is not required. The happiness of the working people is so unpretentious.

"It's great, we finally don't have to work overtime. What do we do after get off work at night? Go, do you still go to the Palace of Culture?"

"Let's go to the future restaurant to eat fried chicken in the evening. Five people can save one person. The more you have, the better the deal. If you want to go, hurry up and sign up to eat together."

"Wow, is that true? There is such a good thing?"

"Then I can lie to you, sure? It's true. It's been said in the newspapers that three people are half price for one person, and five people are free of charge for one person. If you want to go early, you probably won't be able to get a seat if you go late."

"I'm going, I'm going too!"

"Okay, let me do some statistics, Sun Xiulan, Wang Shuying, Zhang Zhifang..."

After the workers of the fertilizer plant got off work, they went directly to the restaurant of the future to eat. At this time, there were actually many customers, and many people had no place, so they could only wait silently in the waiting area at the entrance.

The workers of the fertilizer factory couldn't do anything. They finally came here, and they just walked away. Wouldn't it be in vain, and the smell of the air in this restaurant is so good that the saliva in the mouth can't bear it. live secretion.

In the process of waiting, everyone was already very hungry, and it was half an hour after it was finally their turn to have a seat.

The group from the chemical fertilizer plant, they had to wait for a seat, so of course they wanted to write more, and the items on the menu sounded very strange, what is fried chicken? They know, but what is a burger, this is theirs Blind spot is supported.

The waiter patiently explained to everyone that hamburger, pizza and fries are Western food, and its raw materials and production methods are also different? Types of sauces are made up, so that customers can choose between salad dressing or tomato sauce, and the ingredients of salad dressing are also popular. After a moment, he said it in great detail, and everyone was stunned when he heard it.

In the end? Just remember four words. This is Western food, something from a foreigner. have never eaten it.

So this is a foreign thing, why? You have to taste it.

This kind of novelty can arouse everyone's full curiosity. For new things that have never been eaten, why should they try them? Besides, they have a different mentality when they eat things they have never eaten before.

No one around you has eaten it. If you have eaten foreign food by yourself, then you have seen more of the world than others.

There is another situation, that is, the people around you have eaten in the restaurant of the future, but you have not eaten it yourself. Isn't that not in common with everyone? The topic, people say what a hamburger is, but you can't answer it. Aren't you going to be an old hat?

The herd mentality is very amazing. Everyone decisively ordered things that they had never seen before. Some of them were expensive and they ordered a few more. No pressure, it's a great deal, the more you order, the more you get cheaper.

Several lesbians from the fertilizer factory saw that there was an option of "pearl milk tea" on the menu, and there were also different flavors, so they couldn't help but wonder, "What is this??"

The waiter said: "This is pearl milk tea. The raw material of pearls is tapioca powder, and the milk tea is milk and black tea beverages. Now it is almost winter, so our store has launched hot drinks."

The lesbian from the chemical fertilizer factory heard this, this thing is really fresh, milk is a rare thing, and it can be drunk with tea. It's too fresh, and don't know what it tastes like, so come first Two cups... right? This one is half price for three cups and one cup, so let's order three cups.

Whether they order fried chicken or hamburgers, they all order at least three and at most five, and they order according to this discounted number. It's a great deal, it's a great deal.

Not long after, all the meals of the fertilizer factory workers were served.

A large table full of Western fast food.

Everyone saw that there was a layer of oiled paper on the dinner plate, and five fried chicken legs were neatly placed on it. The color was golden, and the skin had golden scales. The shape of the chicken legs was especially like a baseball bat, round and attractive. You can feel the crispness of the skin when you poke it with chopsticks, and it will make a crunching sound.

The other plate also had a hamburger on top of the oiled paper. The hamburger’s appearance and appearance opened everyone’s eyes. Where have they seen such a pie-like thing? It’s not a pie, like a roujiamo, but it’s not meat. Jiamo, the crust of this cake is golden and bulging, the texture is especially soft, and the meat cake inside looks tender and juicy.

"I'm so hungry! Let me give you a taste first!"

A worker customer really couldn't wait. He picked up a hamburger and devoured it and took a bite.

The sweet bread mixed with the strong wheat flavor is sandwiched with the refreshing lettuce inside, and the meat patty in the fort is so thick that you can eat the thick sauce in your mouth, with the slightly sour and sweet neutralization of the salad dressing, unique The collision of taste between lips and teeth is really cool.

The author has something to say: it can be updated before 10:30 in the second quarter! ! Thank you for your support! Father Chen's banker is also about to have a bumper harvest.