In the early morning, at the newspaper office not far from the gate of Licheng No. 1 Middle School, two young girls got off the bus with schoolbags on their backs.

"Mingming, I'm going to buy a newspaper."

A girl was carrying a schoolbag and said to the girl beside her.

"The male students in our class like to buy sports newspapers. You can borrow them, so why buy them?"

The girl named Mingming was a little puzzled.

The other girl just smiled and didn't answer. Before reaching the newspaper, the girl smiled and said, "Grandpa Su, give me a sports newspaper..."

"You girl, not many girls like you care about sports, and even fewer like to buy newspapers."

The old man who sold the newspaper was only in his 60s and said with a smile, "Or "China Sports News"?"

The girl did not answer, but looked at the newspaper in front of her with dazzled eyes, her pretty face full of joy. There are dozens of different kinds of newspapers in front of me, more than half of them, front-page headlines, large color photos, into the girl's eyes.

At first, girls didn't like reading newspapers very much, especially sports.

It was only later that found out that this old man who sold newspapers was once a sports student trained by his grandfather. Because grades are not particularly ideal, have no choice but to retire...

I sold newspapers here, but was discovered by grandfather without any opinion, and often bought newspapers here.

As time goes by, the more girls fall in love with sports newspapers...

Pick up a copy of "People's Daily", and the headline on the front page makes the girl smile even more: "Chinese Relay Team, Celebrating the Asian Games".

On the color photo is a photo of a teenager crossing the line. This boy and girl know him well. The girl is still very familiar with Wang Ben. In recent sports newspapers, there are often reports about this boy.

After a quick glance at the content, picked up another copy of "Dazhong Daily": "38.09 seconds, the Chinese relay team broke the Asian record"

"New Asian Record, Created by China"

"Chinese men's 4x100 meters, about to enter the Olympic stage"

"A Very Precious Ticket"

"The relay team broke the Asian record. If grandpa knew about it, well, yesterday's news has been reported. Grandpa should know... The relay team also has Wang Ben."

The name of Wang Ben, the reason why this girl is concerned, no, the students of the entire Licheng No. 1 Middle School is because Wang Ben is still named Licheng No. 1 Middle School.

Therefore, the opening of the Asian Games, Licheng No. 1 Middle School, the attention to Wang Ben is still very high.

The school has replaced many banners to celebrate Wang Ben's record breaking...

Domestic and Asian.

"Wang Ben can be said to be a well-known sports athlete in our country..."

The young girl knew Wang Ben, so old man Su was not surprised: "Wang Ben is well known in China, so it's not surprising. Although there were some negative news, they were suppressed by one shocking result after another. At the Asian Games, These foreigners can't even lift their heads."

"This is the sports newspaper you want..." The old man Su handed the newspaper to the girl: "I heard from the gossip that Wang Ben will represent us in Licheng and participate in the city sports meeting. As a student of Licheng No. 1 Middle School, he also To give a speech at school..."

The girl was startled, Wang Ben is going to give a speech at the school?

This is explosive news.

"Wow...Wang Ben broke the Asian record? I want to buy a newspaper too..."

The girl named Mingming was a little excited: "This is a student from our school..."

"This is a record-breaking relay race..."

"I know..."

............

When they arrived in Licheng, Li Tai and Yin Jintao went to find their coach.

Zhang Ben took Wang Ben to visit Mr. Chen first, and seeing that Mr. Chen had recovered, but his walking was not as smooth as before, Zhang Ben was relieved.

In addition to the high blood pressure and the sequelae of cerebral infarction, Chen Lao's body is not good-looking, and his body is still tough.

Seeing Zhang Ben and the two, Chen Lao was in a good mood and was very happy. He insisted on leaving the two for lunch: "Since you joined the national team, we haven't seen each other for a long time. Xiao Zhang's coaching level is getting higher and higher, Wang Ben's speed is getting faster and faster... not bad!"

Chen Lao has dedicated his whole life to national sports and was once a great athlete.

Since the development of national sports, Chen Lao has seen the gradual rise of Chinese sports, and many sports have even become unsurpassed sports in other countries.

However, in the field of sprinting, the efforts of several generations have still not improved. Wang Ben broke the Asian record and became the first yellow race to run under 10 seconds. Chen Lao was full of pride.

Wang Ben has not been in the provincial team for a long time. Although Chen Lao used to be Wang Ben's coach, he did not teach for a long time. However, now that Wang Ben has achieved such brilliant achievements, Chen Lao has some credit.

They didn't have much time, chatted with Chen Lao for a while, looked at the sky, it was almost ten o'clock. Zhang Ben calculated the time and gave Wang Ben a wink.

After all, Chen Lao once worked as Wang Ben's coach and promoted Zhang Ben, so he took good care of Zhang Ben. Therefore, Zhang Ben's meaning is obvious, to accompany the old man more.

Leaving today, Wang Ben's training and competition schedule is very tight in the future, and Zhang Ben has become the head coach of the sprint team, and he doesn't have much free time. don't know when can come again.

Wang Ben also wanted to stay. As for what Zhang Ben said, in order to accommodate him, the advertisers filmed all the commercials in Licheng. Today, an appointment was made, and Wang Ben didn't care at all.

And there are many things. Regarding his own affairs, his coach Zhang Ben also needs to ask Chen Lao for advice.

Zhang Ben hadn't spoken yet, but Chen Lao smiled and said, "As a coach, you think for the sake of your own disciple, you are very qualified. Wang Ben is now on the international track, competing for some honors, the Field Management Center Sign a contract with him."

Zhang Ben nodded and didn't hide it: "I know about this, but I haven't signed it yet. He's still underage, so his parents should sign on his behalf..."

Zhang Ben is still clear about the contract. When the athlete can bring commercial benefits to the field management center, the field management center will sign a contract with the athlete to distribute the benefits.

For example, when Wang Ben broke the Asian record this time, the state awarded 300,000 yuan, but Wang Ben only got 100,000.

Before the General Administration of Sport issued the "Interim Measures for the Management of Prizes for National Team Athletes with Prizes" in 2010, the distribution of prize money for athletes and the distribution of benefits for commercial development had been clearly defined.

The value development of all commercial activities of athletes is arranged by the Athletics Management Center. Sometimes athletes can also choose to cooperate with advertisers, but they need the approval of the field management center.

Athletes can only take one-third of the advertising fees earned by shooting advertisements, or various bonuses, one-third is handed over to the sports association as sports funds, and one-third is given to coaches and meritorious personnel. A further portion of the athletic fund is split with the local association, or the school or unit where the athlete was originally discovered. It's just that the amount of this kind of reward is all distributed by the Sports Association itself.

The bonus that Wang Ben got this time is a national reward, and he does not need to pay personal income tax, otherwise he will get less bonus.

"Let's sign this contract... He doesn't have enough achievements yet, so he is wrestling with the Athletics Association. If he cares about the distribution of those benefits, the gains will outweigh the losses. Signing a contract with the association is also the only way, and he cannot escape. "

Chen Lao's tone was solemn.

Zhang Ben knew that what Chen Lao said was right, unless the athletes' performance had reached enough time to leave the competition arrangement of the Athletics Association and could use his influence to participate in international competitions in his own name, perhaps the Athletics Association would compromise.

How many athletes have fallen out with the Athletics Association because of the distribution of benefits, and the final outcome... either change careers into the entertainment industry or retire. In international competitions, very few athletes compete in their own name.

Wang Ben still needs to rely on the Athletics Association at this stage, and naturally he can't fall out with the Athletics Association. Zhang Ben also didn't want the progressive Wang Ben to fall out with the Tianxie Association. If Wang Ben rebelled, Zhang Ben would not be implicated, and Wang Ben's future road would be cut off.

Since embarking on the road of sports, commercial value is a topic that can never be avoided. The higher-level association is another mountain that is difficult to climb. Even if there are many unreasonable contracts, athletes must abide by them. The Athletics Management Center is solely responsible for the commercial value of athletes.

Perhaps in foreign countries, athletes can have their own private economic teams and use their own commercial value to earn certain benefits. In China, other sports, such as football and basketball, may be possible, but track and field are not.

Just like Liu Feiren, after breaking the world record in the future, he can have his own private team to develop Liu Feiren's commercial value. But when Liu Feiren was an athlete, not a single agent...

There are many unspoken rules in the development of commercial value, and Zhang Ben doesn't want to think about it, because it's useless to think about it. His own disciples still do not have the ability to resist such rules.

As a coach, he really hoped that Wang Ben would sign a contract.

Wang Ben has a lot of things he doesn't understand now. Zhang Ben must tell Wang Ben the pros and cons of this matter.

However, the Athletics Association is a national-level organization after all. In terms of interest development, it chooses well-known domestic enterprises. Some inconspicuous no-name advertisements, the Athletics Association simply dismissed them. This is also conducive to maintaining the image and interests of sports stars.

Any big name should not think about having their own private brokerage team, because this has not yet appeared in China.

"There are pros and cons. It's up to him to choose. My suggestion is just a suggestion, not to let him make a decision directly." Chen Lao has been struggling in the sports world for so many years, what is unclear?

Zhang Ben knew that Chen Lao was doing it for Wang Ben's sake, and nodded: "Don't worry, I believe he won't have any careful thoughts. I believe he will focus on training in the future and just want to improve his performance."

Wang Ben broke the Asian record this time. The national reward, the provincial reward and all kinds of rewards were added together, and he only got one-third of it. After removing the tax, there are still more than 200,000.

After taking the commercial, this time the field management center arranged Coca-Cola and Anta, as well as the famous domestic dairy industry Mengniu......

According to this era, Wang Ben's current fame and commercial value, the field management center only signed a one-year contract with the advertiser. The annual advertising endorsement fee is 500,000 yuan. Of these 500,000 yuan, only 300,000 yuan is for advertising, and the remaining 200,000 yuan is donated by these advertisers to the field management center in the name of clothes, shoes, and training equipment.

The three advertisements were filmed with a value of 1.5 million advertising fees, but Wang Ben could only get 300,000.

Fortunately, Wang Ben still has a lot of room for growth in the future and will gradually enter the international market.

Because of this, the Field Management Center only signed a one-year contract. Otherwise, in the next two years, Wang Ben will become famous in the world, and advertisers will make a lot of profits. It can be seen from this point that the field management center's vision is not in front of the eyes.

In fact, private economic teams cannot maximize the interests of athletes.

For example, if an athlete has a private team, he also needs to take 4% to 6% from the athlete, and even 10% of the advertising fee, and 50% of the advertising fee obtained needs to be handed over to the state.

In addition, private teams also need money to support and burn money.

The Athletics Management Center takes into account that the athlete star needs to take 50% of the commission. If the loss of the athlete's interests is too great, the athlete does not need to pay the agent's commission.

From this point of view, since there is a lot of points that should be handed in, and even a small loss, the contracting association saves the broker's commission, can make a lot of money in vain, save a lot of heart, and can also have a big backer. There is an umbrella...

Zhang Ben has consulted on this kind of thing before, so he does not support Wang Ben's idea of ​​setting up a private brokerage team.

Wang Ben has been listening all the time, and he has gradually learned about this recently, knowing that his coach will not cheat him, so he doesn't interrupt, just listens quietly.

"Little guy, you will understand in the future, in fact, signing a contract with the association is only good for you. There is no harm to you." Old Chen was cunning and smiled slightly: "You are also making money now, in fact, you can also find a team of brokers to help you. invest."

Wang Ben's eyes lit up, as if a door was opened in front of him.

However, Wang Ben is only a teenager after all, and he is far inferior to Zhang Ben from later generations due to the limitations of the times.

Zhang Ben, a person who will be reborn in the next 20 to 30 years, knows some general celebrity deeds.

After Zhang Ben achieved these brilliant achievements in Wang Ben, not counting the provincial and prefecture-level city awards, the bonus was 80,000 before tax. Need financing? How many months?"

Zhang Ben does not have much money now, but Zhang Ben has a way to make money, and the 2004 Athens Olympics is an opportunity to make a fortune.

I had lunch at Chen's hometown. According to Zhang Ben, since I'm not training today, it's better to make good use of this time. Taking advantage of this time to shoot commercials, the Field Management Center, after Wang Ben broke the Asian record, used a high efficiency to pick up three commercials for Wang Ben. Zhang Ben saw this and the benefits of cooperating with the Athletics Association.

Before leaving, Chen Lao was a little reluctant to give up, Zhang Ben promised Chen Lao, come here when he has spare time, get in the car and leave in a hurry.

Until they walked far away, Zhang Ben and the two looked back, and Chen Lao was still standing at the window, watching silently.