Half a month after the release of the film list, the Berlin Film Festival opened.

Its red carpet is only ten meters. Jiang Yuan is not used to the long-gun-short-cannon of reporters now, but there is no way, he can only follow what Shen Du taught him, let go of his eyes, and show a mechanical smile. His photos were released by the Chinese media for the first time, and netizens once again sighed that "it's too beautiful", "Jiang Yuan is absolutely aesthetically abnormal", "is this beauty without knowing it".

Jiang Yuan was quite embarrassed. He knew very well what he looked like, and the seaside photo for Liu Zhaojun was just to show how fat and thin he was.

…………

The Berlin Film Festival often has two or three thousand films on show. In ten days, they will be screened in various venues, some of which are shortlisted in the competition section, some are shortlisted in the non-competition section, and some are just for appearances. More important films usually have two screenings, one for reporters and one for audiences. It is said that because there are too many films participating in the exhibition, reporters, film critics, and sellers generally only sit for 15 minutes, and they get up and flash when they are not interested. People go to the next exhibition hall, tables and chairs are ping-pong, and the film director thinks that the audience in the room doesn't like it, leaving the artist's fragile heart full of holes.

The gay film "Cabinet" was scheduled for two screenings on the second day.

This time is very bad. At film festivals, the bigger the film, the later it will appear. This place pays attention to connections, and the most powerful film and television companies will make the finale of the film, that is, they will appear on the Saturday and Sunday before the end-the event is at its climax and the atmosphere is at its peak, and the next film and television company can take To Thursday, Friday, and again Monday, Tuesday, and Wednesday. The scale of Zhongqi Film and Television, the producer of "The Cabinet", is too small to win the competition at all.

Therefore, even if Zhongqi Film and Television and Shen Du bought a cross-page advertisement in the magazine the next morning, the audience was still very few, not even half of the seats were occupied, and all major media did not arrive.

Jiang Yuan didn't understand this. Shen Du and the others didn't tell him that the attendance rate was abnormal. He was quite happy.

When he saw his face moving on the big screen, Jiang Yuan couldn't hold back and burst into tears.

In the end, he didn't let a scumbag completely ruin his life. His mother forbade him to be an actor, and after struggling for six years, he still sat here and got back on track.

Look, he plays another person, plays another person, he is himself, he is not himself, when he moves as another person on the big screen, he is so alive and so alive.

It is different from the ordinary Jiang Yuan.

On the side, Shen Du saw Jiang Yuan like this, sighed, put his big hand on the back of the other person's head, and gently moved Jiang Yuan's face to turn 30 degrees, and gently wiped away the tears from Jiang Yuan's cheeks with the sleeve of his suit. Jiang Yuan didn't move, let him wipe it, he turned his face halfway, and continued watching the film with his eyes slanted.

until the tears stopped.

A few hours later, when the movie was screened, Jiang Yuan heard a few minutes of applause from the entire screening hall!

The "unspoken rule" of the film festival is to applaud good films and stomp bad ones. The better the film, the longer the applause lasts. The audience at the Berlin Film Festival is also very professional and can understand the obscure literature and art of various countries. film, know what moves people's hearts and what doesn't.

There is no doubt that "The Cabinet" can move people's hearts.

…………

After the screening, Jiang Yuan originally thought that they could just wait for the closing ceremony, but unexpectedly it was not the case at all.

Before the closing ceremony and awards ceremony, the crew was not bored and doing nothing. On the contrary, the producers and directors had a very important task - selling films.

The big film festivals have "markets", and the Berlin Film Festival's is called the "European Film Market". The so-called market is that film companies in various countries look for films that sell, reach deals with producers, sign contracts, and purchase copyrights. There are about 50 countries and regions that can be sold. The big markets are the United States, the United Kingdom, France, and Germany, and the small markets include the Belgian Union, Romania, Bulgaria, and so on. Overseas copyright has always been the main way for Chinese literary films to recover their costs.

The prime time to sell a movie is 24 hours after the show, so the next day, the producer, Wang Jinfa and others negotiated copyright with various filmmakers, while Jiang Yuan and the others were nervously waiting for the result in the hotel.

However, what surprised Wang Jinfa and the producer was that 24 hours, 48 ​​hours, 72 hours, and 96 hours passed, and their "Cabinet" didn't even sell a single overseas copyright! ! !

"Oh my God..." Wang Jinfa said, "I only know that overseas copyrights of Chinese-language films are not easy to sell, but I didn't expect...I didn't expect...to this extent!"

"Cabinet" is a gay film that Wang Jinfa wants to make very much. He has been looking for investors in the United States and China. In the end, only the Zhongqi family has some interest. Therefore, Wang Jinfa, who knew that he could not pass the trial, formulated a strategy and planned to use overseas copyrights to allow investors to recover the cost so that he could make the next movie in the future.

This circle is very cruel to directors. If people know that the company that invested in your last film has lost money, they will be indifferent to your new film and will not give any chance at all. There are many film directors who make one film in their lifetime.

Jiang Yuan didn't understand, and asked, "Why is this happening? I remember that in the 1990s, 2000s, and even from 2010 to 2015, our Chinese literary and artistic films still sold overseas copyright very well."

"I also asked those filmmakers...and found that the times have changed." The producer of "Cabinet" said with a wry smile, "Now, most Chinese-language films are ignored and uninterested...even those big directors, Those who can sell at a good price must have selling points and eyeballs, and the element of luck is very big. Now, the number of areas where Chinese-language films are actually traded is very small. Even if they are sold, they can basically only be shown in Chinese areas. We are still Chinese. The director’s income is only the screening fee of the film festival, which is hundreds of euros or thousands of euros. Even if they can be sold, the price is ridiculously low, for example, 5,000 euros, and the overseas copyrights are packaged as a whole.”

"..." The overseas copyright of 5,000 euros was packaged as a whole, and Jiang Yuan was stunned.

The producer continued: "It's very difficult for non-Hollywood to go. The Internet is getting more and more fierce, and the box office of the theater itself is low. The audience thinks that he doesn't need to go to the theater to watch literary films. But what about the Internet... new and old films Wuyang Wuyang , and no one is really willing to pay for Chinese movies. Besides, now everyone likes high-stimulation, fast-paced films, and the literary and artistic films that focus more on personal expression are declining. Therefore, although we have begun to pay attention to overseas sales in the past seven or eight years. , going to the market, setting up booths, participating in activities... the situation is not as good as it was in the past, the golden age of Chinese literary and artistic films has long passed."

Jiang Yuan did not speak.

Producer: "Also, our film is particularly disadvantaged. It was shown the day after the opening ceremony, and few people have seen it. Naturally, it can't be pushed to filmmakers in their own countries. Moreover, this stuff is in line with the needs of the Olympic Games. Similar to scoring items, film critics are more conservative about the movies that appeared in the front, leaving some room for later praise. In this way, of course, filmmakers who have read the reviews will not be able to lift it up. If the promotion of other Chinese-language films is difficult It's twice as much as ten years ago, and our "Cabinet" is triple and quadruple!"

Also: "Because of Emperor Shen Daying... There are actually a lot of inquiries, but only 50,000 to 100,000 euros in one area... This is too little, I didn't agree. We need to recover a total of 15 million yuan of investment. They all said the film was good, but they were extremely cautious!"

"..."

After talking for a long time, Wang Jinfa and the producer left in despair.

Jiang Yuan bit his lip.

Shen Du looked at him and asked, "Yuan Yuan, do you want to sell overseas copyrights?"

"what?"

"Do you want to sell overseas copyrights?"

"Well, of course I hope." Jiang Yuan thought about it and gave his reason directly, "First of all, if Zhongqi Film and Television loses Wang Director, it will not be easy to go. Of course, Zhongqi only wants a reputation, but Wang The director has always held the idea of ​​overseas copyright."

"Um."

"Secondly, I don't want to think that we owe Liu Zhaojun anything... It's a bit strange to say that, but if Director Wang, Zhang Zhi, you, me, and we make a film together that makes Liu Zhaojun lose money, it's... as if we're sorry. He looks like a rotten guy! Of course I know that investing means he accepts risks, but it's still a bit awkward."

"What about the third?"

"Thirdly," Jiang Yuan said, "it's a matter of fact, let's put one code at the other. Liu Zhaojun used 'bed scenes' as a publicity stunt, but he was already ridiculed by netizens. I think our "Cabinet" is of good quality. There should be overseas copyright... Also, I also hope that the copyright will go well for my personal interests. I also hope that more people can see me, recognize me, meet "The Cabinet", and get acquainted with Xin Yuan. I I hope that my first film can have a good result, and I don’t want others to think that this debut is useless.” The circle is impetuous, if someone plays the lead role in a film for the first time and is very bleak, then he will definitely lose a lot of good. opportunity. For Liu Zhaojun, he doesn't want to hurt the enemy 1000 and lose 800. It's not worth it. Liu Zhaojun's "low" to him has passed, he has already terminated the contract, and "Shen Du and I Filming" also made Liu Zhaojun irrelevant, and Jiang Yuan actually I believe that if Liu Zhaojun does not change, he will be unlucky in the future.

"Okay." Shen Du nodded, "I just want to confirm first."

After listening to Shen Du's words, Jiang Yuan was a little puzzled: "???"

Is there a way for Shen Du, a graduate of the big economics and management department, to do it?

Shen Du turned around and called Wang Jinfa while walking outside: "Director Wang, do you know, in fact... the most important thing in copyright sales is incitement."