The fans of Ji Pan who came to the cinema to build a group helped each other out of the cinema. They were also afraid, but it was too late. After watching the movie, they lost too much energy.

"Did I scream when I was watching the movie?" one fan asked.

"No, I didn't hear it," the other replied.

"Well, we are quite brave." A group of people cheered for themselves silently.

The old dish who heard their conversation after failing to buy a ticket: "..."

Why didn't this group of people scream, they screamed together every time, the blessing of the group effect, everyone seemed not to hear their own shouts, but only heard others.

The conversation of this group of fans made Lao Cai notice one thing - the scale of the movie.

When the director was shooting the movie, he seemed to know very well the limit that the general public could bear, and the horror plot in the movie was just stuck to a level that was scary, exciting, but bearable.

‌And ‌No matter how scary the movie is, it rarely uses disgusting visual stimuli to make people feel scary. It is obviously a horror movie, but the faces of the actors are beautiful most of the time. Especially Qi Wanlian, every time she hurts someone, she will show an innocent look, so that the audience can't bear to be attracted by the beautiful face of the actor when screaming, saying that she is afraid or admired.

Most horror movies can alleviate a lot of fear just by closing their eyes when they're scared, but this one's one thing. If the audience closes their eyes and listens to the soundtrack and sound effects in the dark, they will feel like a ghost is beside them. But if you open your eyes and stare at the actor's face on the screen, you will be confused by the ghost, and you will have the illusion that it's okay for her to be together forever.

But this is often the idea. After watching the movie, the audience will hold back and reflect, what was I thinking just now? Will I be really bewitched by ghosts? Damn, the actors in this movie are really ghosts!

‌Relying on official stimulation, ‌is appealing to the fear and confusion of the soul. Lao Cai has not seen such a horror movie for many years.

He really wanted to watch it again as soon as possible, but unfortunately the movie theater didn't schedule it.

Lao Cai thought about it and posted a post on the Internet: [Can the movie theater put the scenes of "The Fallen Home" in the daytime? As soon as I came out of the theater, I saw that the dark sky was so friendly to the audience! Don't ask anything, I need a new pair of pants now [dog head]]

Although it was already two in the morning, there were still many fans who were sleeping in the middle of the night, Lao Cai came out and scolded the movie as bad. didn't expect Lao Cai didn't scold the movie this time, but the movie theater!

[Lao Cai, although your cry is very decompressing, when did you really become such a dish? Do domestic horror movies scare you into this? 】

【Why do you need new pants? Is it cooler to be wet? [dog head]]

[Lao Cai Lao Cai, listen to what you mean, is the movie actually good? 】

Lao Cai commented again on the post: [I was so engrossed in watching it tonight that I forgot to take notes. Watch it again tomorrow and the video will be released. If you are brave enough to stay up late, it is recommended to watch the midnight show, which is especially sour! 】

When Lao Cai was recommended to fans, a hot search quietly climbed the rankings.

#Why horror movies should be ranked at midnight#

This was originally an entry created by Ji Pan's team building fans. It is easy for them to accompany them home in twos and twos. They lie on the bed but fall asleep, always thinking about the movie, and the more they think about it, the more obsessed they become. I felt that I was bewitched by the ghost inside, so I contacted my sleepless partner to create this entry, and chatted in it.

[‌Qian Panpan exaggeratedly praised Qi Wanlian. I thought Panpan was entrusted by others, but now I understand that Qi Wanlian is really gullible. 】

[Yes, I kind of understand why the movie is called "The Fallen House". In the last scene, Qi Wanlian and the three humans who will always stay in the villa stand together, I actually think it's a bit nice. 】

【Go! Go! Go! How can one have a positive thinking? This movie promotes the truth, goodness and beauty. Only the kind-hearted Xiao Luo left "The Fallen Home" alive. This tells everyone to be a scumbag, to bully others, and to be a good child! 】

[I think Shen Leshan is so handsome. He paid so much for Qi Wanlian. Qi Wanlian's young and beautiful appearance was exchanged for his countless cramps and skins, and he was willing to fall into the devil's way for her, ah! He loves her so much! 】

[Look at what entry you are chatting in? The sisters stood up and protested to the cinema, horror movies can be watched in the middle of the night! If I can put it at noon, I always feel that Qi Wanlian is coming to find me.  The scary thing is that when she waved to me, I just wanted to go with her, woo woo woo. 】

There are also people who quietly sneaked into the entry to praise Pang Xinhao: [Originally I wanted to scold Pang Xinhao, but I didn’t expect to be beaten in the face, so I joined the organization to praise him secretly. 】

After a night of deliberation, the next morning, #Why Horror Movies should be ranked at midnight# While there are no hot events nearby, when the top streamers who really occupy the hot search have not woken up, they quietly climbed to the top of the hot search. .

This entry is easy to attract people's attention. Few passers-by click on it and see that everyone inside is complimenting a recent horror movie, so they searched for this movie.

YY novel

People who searched on the short video platform saw the short video uploaded by Zhong Jiudao, and after watching it in one breath, they felt that this unique propaganda seemed to be worth a look.

Many people searched for the showtime on the ticketing platform and wanted to watch it, but luckily the next day was Saturday, and some people who were strongly recommended by their friends for a Saturday holiday still bought tickets, which made the second day of the show. The attendance rate was actually higher than the first day.

The movie theater will adjust the number of screenings in time according to the box office. They saw that the box office of the movie decreased but increased after two consecutive days of broadcasting. In addition, fewer people who had seen the movie on Friday night went to the movie theater to protest during the day, saying that the horror movie was scheduled for Midnight shows are too humane, and some movie theaters added two more shows on Sundays.

The newly added screenings are mainly concentrated in the two time periods of 9:00 am and 11:00 noon, which do not occupy the prime time of noon and evening and the large cinema hall. Considering that there are few people who like to watch in the middle of the night Horror movies pursue excitement, and the original midnight show has not been cancelled, but more choices have been added.

Although the newly added screenings were not prime time, the movie's attendance rate on that day still reached 40% because it was a weekend.

At this time, more and more people have watched the movie, and many recommended videos of film and television up masters have also been sent out one after another.

After the first day of the show, Zhong Jiudao uploaded a 30-second trailer when he went back that night. He edited some clips of human actors running wildly towards the camera, and the ghost actors were secretly observing them, with Jiang Fen's very impactful composition. Powerful soundtrack, the whole trailer is very impactful.

This trailer can be uploaded. After seeking the approval of the official blog, Master Shaoup directly used the trailer, soundtrack and poster to make a video.

Lao Cai's Horror: [I have been commenting on classic horror films for so many years, complaining about domestic horror films, this does not mean that I hate domestic horror films, and the complaints are more about my hatred for domestic horror films. steel. Is it true that domestic horror films are getting worse and worse for the sake of allowing ghosts? I used to think so, but "The Fallen House" has changed my opinion. Even if the blood is turned black, and an ending that is all Xiao Luo's hallucinations is added, I still think it is a film Excellent film on policy compromise. ‌Because it has no fake face full of silicone, no big breasts and swimsuits that are deliberately displayed to attract audiences, only dedicated actors and creative teams. 】

Lingling Ling watched the drama: [As long as friends who have seen the movie know that "The Fallen Home" is a low-budget movie, the cost is so low that all the scenes are forged from a house, and many props are in The source can be found in some big online movies, without a well-known actor, and the director, producer and producer are also unknown. But it was this small-budget movie that made me see the intentions of the main creative team. With excellent actors, a heart-pounding soundtrack, special effects production with no trace of PS, and silky editing, the main creative team spent every penny on the edge. I hope everyone can get rid of their prejudice against domestic horror movies, and when you have time, friends (you must go by yourself) go to watch this movie together during the day, and praise me after watching it! 】

Have a look at it with joy: [Everyone is praising the production of the movie and the horror atmosphere, my angle is just one, I want to praise the love in it. It's hard to imagine that I was actually caught by the love of a pair of evil spirits. Shen Leshan and Qi Wanlian were locked to death. I put the key in the villa, and I have to unlock it! 】

The movie is serious: ["The Fallen Home" is the first horror movie released after the introduction of the new rules for thriller and suspense movies. It is the pioneer of the new journey of domestic horror movies. I hope that under its leadership, it will emerge. More and better thriller and suspense movies. 】

The main creative team of "The Fallen Home" has been busy these days. From the first day, the praise on the Internet has stopped coming. Zhong Jiudao and Luo Huai have been reading the comments on silly music day and night. Zhong Jiudao was slack in the crew, while Luo Huai was busy after filming and rushed into the car to flip through the phone to read the comments.

On the first day, with only midnight shows, the box office reached 6 million that day. Zhong Jiudao calculated his investment, and found that he had made a return on the first day's box office!

Of course, six million is just the beginning.

The next day was Saturday, with more people going to the movie at night, and that day's box office hit nine million.

On the third Sunday, the cinema increased its number of screenings, with an attendance rate of over 40% and a box office of 30 million that day.

On the first day, after counting the attendance, the movie theaters increased the number of screenings again. Even the prime-time screenings of "The Fallen Home", even though it was Monday, the box office still reached more than 50 million.

On the fifth day, Zhong Jiudao received a call from the movie theater. The theater line hoped that he could provide more high-definition pictures of the posters and authorization of the surrounding area. ‌Less enthusiastic audience went to the ticket office and asked to buy posters and peripheral products.

On the same day, the cinema chain contacted Zhong Jiudao again. Some advertisers wanted to place advertisements before the movie was broadcast, and investors needed to discuss the issue of sharing the advertising fee.

"The Fallen Home" was too unpopular at the beginning, and the theater party didn't talk about the advertising costs in the surrounding area at first. All these copyrights are now in the hands of "Jiudao Film and Television Entertainment Company" , it is entirely possible to talk about a theater line as a suitable division.

On the night of the fifth day, before the issues surrounding the advertising launch were settled, various media came to Zhong Jiudao and asked to interview the main creative team and the main actors.

Before Zhong Jiudao had arranged the interview time, several advertisers contacted Qian Duoqun, the company's nominal head, hoping to ask Qi Wanlian and Fu Yue to endorse their products, mainly skin care products. Clothing is a short-term endorsement, and the endorsement fee is high, but for newcomers, it is also low.

On the sixth day, as soon as Zhong Jiudao got up, he saw countless missed calls and unfamiliar friend applications. There were even several variety show producers who invited the actors of "The Fallen Home" to participate in various events. variety show.

On the same day, Zhong Jiudao's short video platform contacted him, hoping that he could bring the main actors of "The Fallen House" to arrange a live webcast in the near future, and there will be many advertisers to invest and sponsor.

He declined a lot of invitations before he was free to watch the box office of the previous day's movie. "The Fallen House" boxed 60 million on the fifth day of its release.

So far, the five-day release of "The Fallen Home" has reached 150 million at the box office. Zhong Jiudao, the only investor, can at least get 50 million, and also calculate the advertising expenses and the surrounding shares.

 This is far from over. On the seventh day of its release, they ushered in the 11th Golden Week. In this golden week, 40% of the films in the theaters were given to "The Fallen House".

Another 40% of the film schedule was given to another big-budget movie "Shouzhenglu", which was released during the Golden Week with an investment of 500 million yuan.

It is a movie that the Zhong family invested heavily in.

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