Chapter 5 Dismal sales

As the Spring Flower Festival is approaching, Jingli Supermarket has already done a good job of publicity. Fresh food, beverages and drinks are sold at 20% off, and the sales of various products will increase with the increase of passenger traffic.

Most of the carbonated beverage shelves are occupied by the fruity sodas under the colorful banner, only five glass bottles of "Seven Steam" are placed pitifully in the corners.

A few young people just came out to buy, and pushed a cart of ingredients to the beverage area: "Would you like to get some drinks?"

"Okay, meat should be served with carbonated drinks."

"Fun and fruity flavor is very popular recently, I want grapefruit flavor."

"That new cherry flavor looks good too."

Two bottles of soda were put directly into the shopping cart, and only the girl on the side was still wandering.

"Peach, what are you thinking?" Her friend pulled her elbow.

Le Taotao sighed: "I want to think about the next video. The theme of the recently held video contest is nostalgia."

She tried to upload some eating and broadcasting videos last year. With her sweet looks and exaggerated comments, she was honored to be promoted to become a famous gourmet up master. However, apart from a few small advertisements, she didn't make much money and was purely an after-school hobby.

Later, Le Taotao was attracted by the welfare and settled in the o station. o Station is a video website that has emerged in recent years. It has recently changed its owner and is willing to spend money to cultivate high-quality video producers. The first few players in the competition can sign contracts. After signing the contract, the monthly guarantee is guaranteed according to the contract.

Even if it is a B-level, there is a guarantee of 3000. As long as the up master completes the monthly video upload and click requirements, he can say goodbye to the status quo of starvation and full meal.

"Nostalgic, let's look for old street food?"

Le Taotao sighed: "I've thought about it. The key is that the city has been built in the past few years, and the street stalls have disappeared. Even if you make it yourself, you can't make the taste."

As she spoke, she glanced down and was attracted by the lonely glass bottles in the corner.

The glass bottle contained a dark brown liquid, nothing like those colorful fruity sodas.

What attracts Le Taotao is other reasons - the red beer bottle cap, the exquisitely carved bottle body, and the seal logo with a little classical charm, it is just like the food stalls in the 1980s.

"Which brand is this?" She squatted down and turned the bottle. The ingredient list, food safety certification marks, and the manufacturer's site were all available, and she carefully recognized the words on it, "Qiqi?"

"Soda a long time ago, I remember drinking it in junior high school."

"Isn't your home in Liangzhou? You have to take a half-day train from Jingzhou. There are also there."

"This doesn't seem to be a local brand in Jingzhou. It was popular in the north and south of the country back then. There was always a place for it in any barbecue stall or grocery store. It seems that the taste is not the same in the back, and gradually it is no longer available."

"Then try it, I hope the taste is the same as before," Taotao recalled the soda she drank several times in elementary school, and vaguely remembered the process of delicately frying the bubbles from the mouth to the throat, "This is also a little nostalgia. Snacks?"

"Hahahaha, add some nostalgic snacks, you can do it with peaches."

A few people chatted and left. This is one of the few orders that Qiqi has made in the past few days.

In the face of these fast-moving consumer goods, the vast majority of consumers take the brand they are most familiar with and leave. Even if they choose to choose, their eyes will only wander among the colorful series, and few people will look down at the shabby feet at their feet. small glass bottle.

The sales data of these two days were naturally submitted to Zhang Shan's table. The market analyst also thoughtfully listed the sales performance of both parties in a bar chart. The one that stands tall in the sky is naturally the colorful fruity soda series. In contrast, Qibao is a poor little dwarf.

"Okay, okay." Zhang Shan lit a cigarette, "Qiqi didn't respond at all?"

"They had changed the packaging back to glass bottles, increasing the cost, and seemed to want to win back some of their old customers with a nostalgic concept."

"Stupid, so stupid." Zhang Shan shook his head, "What's the use of recovering now? The old customers lost almost all of them in 2005. Now who still remembers what Qibao is?"

"What you said is that President Zhang's foresight is really admirable!" The assistant immediately nodded and rushed up to flatter, and handed the ashtray to President Zhang.

Zhang Shan flicked the ash and put this unfavorable competitor behind his head: "Let's talk about the development of a cold drink series."

At the same time, Qing Qin also held a meeting, and there were four people sitting in the small conference room.

"It's like this, I've been to supermarkets and grocery stores all over Jingzhou, and only sold 1,600 boxes, most of which are in Jingli supermarket." Mr. Li was the first to speak, "After deducting the rebate, it will be credited to five 30,000, even the wages of the workers are not enough."

Qing Qin turned his head down and flipped through the documents without speaking.

The atmosphere was too dignified, and Mr. Li couldn't talk anymore. He bit the bullet and continued to add: "Jingli's manager Sun showed us the sales of this batch of products, which is completely uncompetitive in the market."

Meng Yao timely projected the sales of "Qiqi" on the big screen, and put aside their colorful sales for a comparison.

The contrast is tragic, and it is almost a public execution.

"It's not just Jingli, but other supermarkets, grocery stores and retail stores have responded very coldly. The worst thing is that they don't plan to continue to cooperate with us."

"That is to say, we are about to lose most of our sales channels, and we have a backlog of nearly 10,000 cases of beverages." Meng Yao summed up the current situation, "Mr. Qing, we must find a way."

Seeing that everything was as expected, Qing Qin was satisfied, almost overjoyed: "Well."

Fortunately, he still remembered that he couldn't lose the game on purpose, he pushed the mirror and said solemnly, "I already have an idea."

Meng Yu's entire face was hidden behind the computer screen, and his ears were pricked up, ready to hear what Mr. Qing could do.

"Since we can't use offline channels, let's switch to online." Qing Qin knocked on the desk, "I remember that Qibao had an official website before?"

"Yes, there was an official website in 1999, but the official website was mainly used to find franchisees." Mr. Li quickly found the official website, "There is no sales channel."

The official website also appeared on the big screen.

Alternating blue and white, it is unusually simple and clumsy, with an atmosphere that has not been revised in the past ten years.

Qing Qin: "Then add sales channels on the official website, and then sign a contract with the nearest Jade Bird Logistics to deliver the goods to consumers by express delivery. Besides, Meng Yu, see if you can find it on Taomao. Build a store?"

"Amoy cats?" Meng Yu was a little surprised, "Who would buy things online?"

All want is not to buy it.

Qing Qin is very clear that this world is the same as his original world, online shopping is still a new thing, and consumers have great doubts about the safety and reliability of online shopping products and payment methods.

However, the innermost words must not be spoken.

Qing Qin shook his head and looked at her disapprovingly: "There are not many people shopping online now, but soon, online shopping will become a big trend. On the other side of the ocean, Rehe Mall has become the main option for consumers to buy goods. , enough to compete with the Ivey mall. With the continuous development of my country's network, this will also be the final trend, we are just transitioning early."

"Besides that," Seeing Meng Yu hurriedly recording it on the computer, he knew that this move was reasonably explained by the bad old man, Qing Qin continued to command blindly, "Find someone to update the official website, and ask for the best artists and techniques. Personnel, ensure that the official website sales channels are absolutely not stuck, and let the login interface, as soon as you enter, you will know that it is a century-old company."

"What tier is this spending on?"

Qing Qin made a direct decision. This kind of place is to spend a lot of money: "The best, don't talk about less than 100,000, let them work overtime and do well, money is not a problem."

"it is good."

"Besides that," Qing Qin turned the pen, "remember to write in the most prominent place on the website that our company is going to close down."

"What?" Mr. Li couldn't sit still now, "How can anyone directly put the news of bankruptcy on the official website."

Just let others see it and run away. What good things can a factory that is going to close down.

Qingqin couldn't stand it, shook his head with a smile, brewing an excuse.

On the other hand, Meng Yu's eyes lit up: "Mr. Qing means that this is a propaganda strategy. Only when many things have been lost or are about to be lost will people know that they are precious."

"That is to say, Qing always wants to make our 'Qiqi' a white moonlight in the eyes of consumers." Meng Yao has a good heart.

"Boss Qing's move is really good."

The whole meeting instantly turned into a flattering conference.

Qingqin: No, how did you think of going there? You really only need to read and understand the tenth-level master.

It wasn't until they finalized the whole strategy that they came back to their senses and asked, "Mr. Qing, these methods can't attract a lot of traffic right away?"

Qing Qin sighed and said inscrutable: "The fragrance of wine is not afraid of deep alleys. The first thing we need to learn is to calm down. The time will come."

opportunity?

Several people fell into contemplation, and then their eyes lit up.

Qing Qin glanced at the wall clock and decisively interrupted their thoughts: "The meeting has been held for an hour. In the future, it will be added to the company's management regulations that the meeting should not exceed an hour. Let's call it quits, what to do."

On the other side, Peach Peach finally got home and hurriedly opened the bottle of dark-brown soda.

The air was very full, and the bubbles gushing out stained the hands, and there was a faint and refreshing aroma in the air, which made the index fingers move.

Le Taotao took a sip immediately, the mouth was sweet, and before she felt tired, the bubbles flooded her mouth. The delicate stinging pain of the foam exploded from the mouth all the way to the throat, and before knew it, swallowed two or three mouthfuls in a row.

Different from the colorful and fruity series, after drinking it, the aftertaste is like boiled water, only a little sweetness floats on the side of the tongue. After thinking about it carefully, I feel lonely after drinking it.

This sip of soda is full of sweetness, and it perfectly soothes every taste bud. After swallowing it completely, the mouth is slightly astringent, and want to take another sip.

Thinking like this, she took another three mouthfuls.

Others have already made hot pot, and their eyes are hot. Of course, you and I tasted it one by one, and waited for the soda bottle to return to Peach Tao-

Empty.

Peach Peach: T^T