Chapter 136 Group Purchase

Qing Qin put his hands on the table, his sharp eyes seemed to penetrate the fog: "In the era when the Big Three are insisting on the pursuit of high-quality products, I want to declare that quantity is king."

"Existing e-commerce platforms have done all the common models, whether it's mutual transactions between individuals, or online supermarket models, whether it's bulk raw material transactions for companies, or replacement of second-hand items for individuals. , Whether it is food and beverages, clothing and makeup, or electronic products, cultural and sports supplies, all have been involved," Qing Qin showed the homework done on the PPT, and the huge network almost perfectly covered the entire online shopping. market.

Thanks to his extensive knowledge of many industries for bankruptcy, and in the era of online shopping, he carefully studied many bankruptcy possibilities. These notes have become his understanding of the entire market today.

I don't think it's just listening to what people say. Now, looking at the pictures that Qing Qin put up, everyone in the room felt a breath of cold air.

They looked at each other in dismay, and had to admit that they were all bewildered by the smooth sailing of Qibao's journey before, and without thinking carefully, they almost hurriedly stepped into this very deep field.

"So, what is the group buying model?" Someone asked.

Qing Qin smiled: "Group buying means that we act as a platform to gather customers together. This platform allows customers to form groups to buy, and the orders are directly handed over to the manufacturers."

His tone was relaxed, but there was a murderous intent between his eyebrows: "We don't squeeze manufacturers or make more money from consumers, but reduce the consumption of intermediate processes and realize direct sales from manufacturers. The first thing we need to do is If the quantity is large enough, 120,000 orders at a time, manufacturers can safely sell at a price slightly higher than the cost price, quickly clear the inventory, and consumers can also get real benefits.”

The thief must instantly understand: this point, Xiaoqing always demonstrated a mechanism similar to inviting friends when Dacrocodile Film and Television was launched. Only by pulling enough people to join the group can you get benefits, which perfectly avoids the official closure. Due to the limitation of red envelopes, viral marketing can be achieved.

"Wonderful!" He quickly applauded, and the rest of the people just didn't know, so they quickly followed suit.

Qing Qinlue coughed a little embarrassedly, his face was slightly red, avoiding the eyes of thieves, and turning the topic to another point: "Besides, our goal is to build a brand new business model, the C2B model. , From consumers to manufacturers, manufacturers do not go through channel providers, directly understand the needs of consumers, and customize and produce according to the needs of consumers.”

"Isn't this inefficient?" Someone immediately raised his hand and asked.

"No," Yan Shen replied on behalf of Qing Qin, "Let's put it this way, this consumer does not refer to everyone, but more to a group concept. We use big data collection and analysis to accurately match and accurately match. It is recommended to focus on the pain points of the core group, right, Mr. Qing."

So I said that this group of subordinates is very useful when they are not stabbed. Qing Qin has a vague concept, but Yan Shen is much taller when he describes it.

He nodded: "That's right. In fact, the Big Three are also developing in this direction, but they are only in their infancy. After all, their database is far less than ours."

People from Qibao Technology couldn't help holding their chests out proudly.

"Moreover, this is also a kind of on-demand distribution, which can reduce unnecessary losses very well, which means that we can give consumers the greatest benefit," Qing Qin concluded with a smile, "Our There is only one goal, to let consumers save money and save as much money as possible. As long as we do it, we will be able to fight a bloody path in this e-commerce platform.”

This meeting is destined to be recorded in the annals of Qibao. It not only gave birth to Qibao Fresh and set the tone for the future Tianbao Mall, but also heralded a new Online shopping is on the rise.

The news of Qibao's imminent arrival in the fresh food market has spread widely. While eating the melon, the public also felt that this day might have to wait for another year or a half.

However, just two months after the press conference, Qibao Fresh Food was officially launched, and the APP can be downloaded from the Qibao official website and many shopping malls.

Le Tao Tao is naturally on the front line of cheering for Qibao again. After downloading the APP on the day it was launched, click to log in.

It is still the most familiar red and white interface of Qibao. You can log in with your Fei Ge account. You can also use Fei Ge Wallet for payment. It can be operated with one click, which is very convenient.

At the top, the search bar is at the top, and there is a row in the middle of categories, fruits and vegetables, seafood, and freshwater.

Swipe down, there is a row of product displays, the left is the product picture, the right is the price and origin, refreshing, but still only within the moderate range.

"But this rambutan looks good."

The rambutans in the picture are all bright red like fire, and the goose-yellow bristles on the skin are also very cute. In the other picture, half of the shell is slightly peeled off, revealing the crystal clear snow-white pulp. Gently poke it repeatedly. It will tremble, shake slightly, and be coveted.

The biggest difference is probably the ordering page below. In addition to adding to the shopping cart and buying immediately, there is also a group group option - after you start a group group, you can save nearly 4 yuan.

Le Tao Tao is not sensitive to prices, and prefers to place orders directly without spending so much. However, after thinking about it, it is still necessary to support Qibao's innovation and click to make orders.

A row of barrages floated above the phone, Taotao launched a bid, join now~

Le Taotao's heart trembled, and then an option popped up, sharing the link to the flying pigeon group, and making orders with others.

She began to close herself: I should never have chosen this option. It would be too shameful to pull people in the group to take advantage of these few dollars!

Remember, this is Qibaoba, this is a new business model, be brave, Tao Tao, remember your professionalism!

After some psychological construction, Le Taotao shook her hands and shared the link to the group of friends.

There was a burst of laughter in the group.

"Tao Tao, what activities are you doing here, cut a knife and save a dollar hahahahaha."

"Four bucks, emmmm, let me do it a favor."

"Is this the new APP of Qibao? It's too stingy. Would Taotao come to my house to eat fruit?"

Le Taotao was so embarrassed that she wanted to grab the ground with her head, but her hands were still steady, and she pulled people into the water neatly—

"Help me or not, hurry up and take a knife!"

"All of them will join the group for me, and we will form a group to eat fruit."

"Babe hurry up, what's the big man's ink?"

After a lot of hard work and waiting for the matching mechanism of the APP itself, Peach Peach finally pulled up a group, placed an order smoothly, and made some fruits to deliver to your door.

At this point, two hours have passed since she decided to sell the fruit, which is indeed a arduous project.

Fortunately, the fruit is shipped soon after the order is placed, all the way through the vast logistics network.

A day later, the staff of the Blue Bird Alliance knocked on Taotao's door and asked her to sign for a huge foam box.

Le Taotao simply recorded the unboxing process as the material for the next video.

While cutting the foam box with a small paper knife, she couldn't help complaining about the cumbersome and difficult process of placing orders, and finally remembered to add: "Although the process of placing orders before was very troublesome, Qibao's own The delivery speed is first-class, and you can see that this box is also sturdy, and there are no signs of bumps on the surface."

While speaking, she had already opened the box, and in the middle was a tinfoil box, with ice packs on both sides, showing a chilly air.

Rambutan is of excellent quality, with bright colors like burning clouds, slender thorns, and it can be called fluffy in the fruit world. The fruit is large, and the skin has no black spots.

Le Taotao washed it with water, unscrewed one directly, the skin was thin and the flesh was thick, and it bit down layer by layer, sweet and juicy: "The taste is really good, I was craving this a few days ago, and the result was downstairs. I walked around for a while and didn’t see it, and finally turned to the Internet for help. At this time, I would like to thank the development of online shopping and logistics platforms, hahaha.”

"In this scorching summer, eating such a bite of fruit is probably happiness." She ate another one, sighed comfortably, washed all the rambutan, and placed it in the celadon small The plate is placed in a small pyramid, which is pushed and summarized in front of the camera.

This time it was a collective action, and the other anchors also more or less added the unboxing process. At the beginning, they did not forget to complain about the ordering process of Peach Peach, and then there was the surprise tasting session.

This video has successfully promoted rambutan. A row of people in the comment area immediately bought rambutan. Some of them are those who live in the place of origin. They show off how delicious the rambutan is, and give it away to a few people. After ordering Qibao Fresh, did not forget to complain that the function of ordering is cumbersome, but the delivery speed of this one is really fast.

All of these public reactions are under Qibao's attention, and the thieves will be nervous if they succeed.

The Crocodile and Big Crocodile Films he had were all handed over to the promoted deputy during this period of time, and he joined the management of Qibao Fresh Food. The previous way expanded rapidly.

Who knows, this time, the response of the tap water was flat, and all the flow was handed over to Rambutan.

The thief must be anxious, tossing and turning for two days without sleep, knocking on the door of Qing Qin's office, and seeing Mr. Qing who was reading a report on the garment industry.

"Mr. Qing, the response to the launch of the APP this time was not very good. Do we need to increase our publicity efforts, such as posting more advertisements on the Internet."

Qingqin nodded: "Okay, contact the local station or the central station, can you buy a one or two minute advertisement during the prime time."

"Mr. Qing!" The thief was shocked, "Now everyone likes to use mobile phones and the Internet, and TV will soon be out of the stage of the times!"

"Go." Qing Qin waved his hand with a smile, and then met Meng Yao's eyes, who was observing secretly, with an innocent smile.

No doubt, this time he planned to make good money.

In any case, under the guidance of Pan Dao’s studio, Qibao Fresh’s advertisement appeared in prime time smoothly. The advertisement was directed by Qing Qin. It was extremely simple:

The mother who went to the vegetable market 20 kilometers away every day to buy food finally couldn't bear the current life. She opened the APP and saved half the price. It didn't take long for the doorbell to be rang, and the courier in the uniform of the Blue Bird Alliance delivered the food. The goods came to the door, the box was opened, and the whole family cheered.

Finally, there is a slogan sung, "cheap and fresh, all in Qibao."

In the industry, most people have expressed their disapproval, but a few giants are silent and do nothing.

However, some Heizi, who often attracts people's attention, sent a blog post: "Our marketing geniuses are always exhausted, are they too poor? This kind of advertising was only considered advanced fifty years ago."

The meaner villain said bluntly: "I hereby subsidize Qibao one yuan, and show your CEO a good look at his brain. This car accident is really a sin."

These people are also refuted by Qibao fans. Le Taotao doesn't like Qibao Fresh, but still drives a trumpet to charge in the front line, but suddenly sees a message from her mother: " Click on the link of Qibao Fresh, and I will make you a fruit platter tomorrow."

Peach Peach: ?

How does the little old lady who rarely shop online know that Qibao is fresh?

The author has something to say: fresh food is a springboard, and finally it is the pdd mode.

To be honest, I don't like pdd nor dy, both are super annoying.

However, apart from other factors, these have indeed seized the pain points and itch points of our era, and have seen a market that no one occupies, which is worth talking about.

Of course, Mr. Qing's weakened version of pdd will be less evil and more beneficial.