Chapter 140 Under the Price War

Just as Qingqin is intensively preparing for the 10 billion subsidy plan, and it is scheduled to be officially launched on June 18.

On June 17, another conference room, a morning meeting as usual.

The president of Jinggou appeared at the conference table on time and quietly announced the opening of a plan: "Tomorrow, we will launch a celebration event, the 13th anniversary of June 18, to distribute cash coupons of 618 million yuan and prepare 6.18 million yuan in cash coupons. Items over half price."

This is a large-scale birthday celebration plan, and it is also an important step for Jinggou to expand its brand influence and embezzle market share.

The general manager of Beijing was full of expectations, and sent a blog post early when the mall fully opened the event: "Happy birthday to Jinggou! I also wish netizens a happy grab!"

The next second, Taomao next door sent good news: "Sniper 6.18, 50 million cash is free!"

Su Shi is unwilling to be left behind: "The 0 yuan purchase activity starts today, how much you buy and how much you get back, I wish netizens a happy grab!"

Dingdang also sent a congratulatory message: "Ding in the mid-year celebration, 30% off all books in the audience."

Amazon also stepped in: "Crazy 6.18, let the profit be 100 million yuan!"

Qing Qin, who is about to announce the tens of billions of subsidies for Tianbao Mall: ...

He miraculously resonated with the president of Jinggou at this moment, which is definitely going to mess with me.

A good birthday celebration party has become a stage for fighting with opponents. Both parties have come up with the price of a big killer, and they can't wait to fight to the death.

Pirate Bi: "Mr. Qing, do we still need to start the event directly? Do we need to avoid their edge for a while?"

"The market is competition," Qing Qin sighed. "Price is the best weapon. Price wars are inevitable in the retail industry. We can think of it, but why can't they think of it?"

He carefully sorted out the price wars of the various companies again, and smiled slightly: "The discount is about the same, the time is about the same, I am afraid it is a premeditated sniper siege, which is aimed at Jinggou's anniversary."

"So are we going to introduce tens of billions of subsidies now?"

"Push it out," Qing Qin said firmly, "Even if everyone wants to grab a piece of the cake, then it's up to you to do your best."

At this time, there are already reports on the Internet about the beginning of the price war:

"Electrical Businesses Jointly Snipe Beijing Dog's Birthday Feast"

"Invested 6.8 billion capital, the price war started! 》

"The price war begins, how can consumers save money the most? 》

Just when netizens exclaimed the greatness of various home appliances, another company crushed it with an irresistible force-Tianbao Mall announced in a high-profile: "Tianbao Mall has launched 10 billion subsidies, Huali mobile phones are sold at a 30% discount, the official website It can be inquired, and the original authentic product is guaranteed!"

One tens of billions, directly crushing the sum of the funds invested by other e-commerce companies.

Almost all e-commerce companies were caught off guard by this move. Never would they have imagined that Qibao Group, which had only eaten leftovers in the field of e-commerce before, was mixed in low-end events, and never thought of rising up. It will also join the fight for market share.

What they didn't expect was that Qibao Group was willing to use almost all of its working capital this time, almost all of the company's efforts, just to crush them in this price war.

Qing Qin still seemed to feel that it was not enough. He picked up his mobile phone, and excitedly and proudly sent out what he had always wanted to say before: "This time, our Tianbao Mall subsidy is to make Tianbao Mall go bankrupt. As the goal, if employees can't hit the lowest price, and the company goes bankrupt, they should resign voluntarily."

He said ruthless words with high eyebrows, and finally spit out the resentment accumulated from the repeated defeats in the previous period. In the end, he did not forget to instruct the employees who were sitting in the conference room waiting for the price war to start: "No need. If you are distressed about money, don’t have a burden, and spend it to your death if you want to spend it.”

Originally, the employees felt a little drum in their hearts when they saw the strength of the discount, but after hearing Mr. Xiaoqing's words, they all calmed down: Yes, now they are facing a war, and the war must have sacrifices. It is their best weapon against the enemy.

"Okay, the task is guaranteed to be completed!" All the staff answered in unison.

The thief also showed his loyalty and forwarded this blog post: "Don't worry, Mr. Qing, we will definitely lose money and earn money, and we will make it to Qibao."

Then he got a subtle glance from Qing Qin.

Qingqin is quiet and autistic: As long as you wake up a little bit earlier, we will not be fighting with others in the price war.

When various e-commerce companies began to actively mobilize to launch the war, the netizens who were actively watching not only had enough melons, but also began to join the shopping battle.

Le Mama's square dance exchange group, which is also a group for mothers to exchange affordable prices, has been ringing since early in the morning:

"This computer costs 3999 for Jinggou!"

"Wait, Taomao has lowered the price to 3900!"

"Whose children want to buy books together, buy one get one free in the classic series of compulsory education must-read, let's buy it together!"

"Whoever buys with me only needs to buy another 100 yuan to get a red envelope of 300 yuan back."

After making breakfast and shopping for food, Mother Le, who just opened the group, seems to have missed 10 billion by accident.

She immediately put down the dishes, and she could just steam a steamed bun at noon today. You can't miss the time-limited shopping.

Mother Le turned on the computer and frantically searched various shopping websites. This one gave a 50% discount, that one gave a 40% discount, this one has cash back, and that one doesn't.

Seeing that her girl finally got up slowly, she waved her hand, full of general demeanor: "Didn't you say you want to buy that camera? We have searched these several shopping websites, and we will buy it as soon as it is cheaper."

"Mom, why are you being so generous today?" Le Taotao was still dozing off, walked slowly to the computer, and was woken up by the scarlet price, "This price, the merchant really won't Compensate to death?"

"It looks like she's sniping at 6.18," Le's mother handed the computer to the girl, and replied while swiping the mobile app, "Speaking of which, the prices of all the stores are lower than Tianbao Mall, why is Qibao? Don't have an event?"

"What's the point of the Tianbao event? Even a 50% discount won't save you much." Le Tao Tao is not sensitive to the price of vegetables and fruits, but it is sensitive to the price of eating guys, mobile phone cameras, microphones, etc. How many of these are there? It's something she couldn't afford with all her heart before!

buy, must buy!

Hahahaha, after this wave comes down, I will be a big family in the future!

Before she placed the order, she had to hear her little old lady scream and click in with a trembling hand, just in time for the page to crash, Le Taotao looked at a blank page: =_=

"Mom, what's the matter?"

Mama Le's eyes were shining, and the fire of fighting spirit was burning behind her back: "Tianbao Mall issues tens of billions of subsidies, no coupons, no cash coupons, no group grouping, but the price is low."

Before Le Taotao turned her head in disappointment, she had already turned to the corresponding page: "Look, the price is three hundred yuan lower than that of Jinggou."

"It's true or not," Le Taotao was taken aback, and immediately took the phone to look at it, "When will Tianbao Mall have these things."

"When the tens of billions of subsidies were held today, it was announced in a high-profile manner that 500 major brands would be stationed in Tianbao Mall at the same time. On the first day of the station, all products would be sold at a 30% discount."

"I was wrong, Qibao is still my tyrant!" Le Taotao compared the picture for a moment, no matter how you look at it, it looks like an authentic product, and the inspection methods and certificates behind it are also very reliable. After all, she has a filter for Qibao, so she believed it 10 points in her heart, "Just place an order for this first."

They chose the Tmall mall neatly, other customers may not think so.

"Tianbao Mall has also joined the price war!" Consumers who learned the news immediately started to open the website. "I have never bought electronic products in their home before, and it is considered a large item that costs money, so I don't dare to buy it."

"I want to buy Jinggou more," someone silently looked at his bank card balance, "but it seems to save money by trying Tianbao Mall."

"Tao Mao is a gimmicky preferential method, and I don't really want to stack up cats and cats to catch the grand prize. It seems that the easiest way is Tianbao."

And so on, all living beings have different forms, and they are not the same.

Tianbao Mall headquarters.

In the huge conference room, many employees are all staring at the computer, working hard, and calling one after another.

"The price of Jinggou has dropped to 2000, should we continue to follow up?"

"and!"

"The merchant said that the stock is about to be out of stock. According to the record, it is far more than that. It may be that they want to continue to raise the price."

"Buy it with money, the price doesn't matter."

"Our page is close to load again."

"Yan Shen!"

Qing Qin sat on the high platform with a huge screen in front of him. The picture in the middle marked the continuous rise of the curve of the turnover, and the turnover in the upper left corner increased wildly with time.

On the other side, the inventory analysis, web page status, etc. are constantly in a hurry, and the members of the firefighting team, who are nicknamed by everyone, are running back and forth, constantly troubleshooting.

The thief must be so excited, he took out his handkerchief to wipe his sweat, and said to Qing Qin, "Mr. Qing, the results of our price war are not bad."

"Not bad, what do you mean?" Qing Qin was in command of the overall situation, and his spirit was extremely tense.

"It has worked well on the products we have launched before, but the discounts of the newly added big brands have not achieved the expected results. Customers have doubts about the quality of the products and are still in a wait-and-see state."

Qing Qin was neither disappointed nor reprimanded, just nodded and looked down at the blog post on the cusp of the wave. Several e-commerce platforms issued similar words: "Our prices will definitely be lower than Tianbao Mall, and if you find Tianbao Mall's entry is higher, all You can complain to customer service.”

"Okay, now I'm afraid they have reached an agreement internally to turn the gun on our tens of billions of subsidies."

"It's too much!" The vice president of Tianbao Mall was filled with righteous indignation.

Qing Qin shook his head, his eyes were far-reaching, and he seemed to see the truth behind the fog: "The price war is not only a price war, but behind him is a challenge to the entire company's business system. The computer network is the logistics supply and the source of goods. The challenge."

"If they are all determined to fight to the end, it will be a good thing for us." The young president tapped the table lightly, one after another, like the sound of horses' hooves marching before the battle, "Now we are Experts fight their inner strength, today you burn a few hundred million, I burn a few hundred million, everyone hurts, everyone can't stop, whoever stops first will die."

The greed and cruelty that he melted into his blood and bones finally revealed: "Unfortunately, Qibaohui is the one with the deepest inner strength, and refuses to sign any peace agreement."