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Chapter 039 Hunger Marketing
The next day, Su Nuo and Zheng Mingming took the little things they picked out and packed separately to school.
According to Su Nuo, those who buy small round mirrors can send rubber hair rings of their own color; those who buy combs can give a handkerchief for ten cents; if they buy stickers, they will get one for more than five; and there are a bunch of miscellaneous gadgets in a shoebox. Pick one for five cents each.
It was originally the simplest collocation, not a marketing tool. But in the 1980s, everything in department stores was priced uniformly by the state, and the sales attitude of the commissary was "like it or not."
Replaced by Su Nuo's "buy and give" and warm, thoughtful and random choice, it is really very creative and popular.
Coupled with Su Nuo's good eye, they sold a lot of their inventory in the morning.
During the lunch break, Zheng Mingming took another bag of snacks and went around each class, but it was also sold out.
"Little Nuo, I can't do this." Zheng Mingming whispered as he stuffed the bill into the pocket of the money prepared by Su Nuo, "I suspect we don't have enough to sell."
Su Nuo nodded, arranged the money and tied it with a rubber band, then counted the rest. At this rate, it will be short in three days.
Zheng Mingming turned again with his elbow and Su Nuo, asked, "We have a half-day class on Wednesday, and we go to the wholesale market to restock in the afternoon?"
"do you see the spirit of the money?" Su Nuo pinched Zheng Mingming's little nose. "stay there and rest when you're done with these." It is enough to go to the wholesale market at most once a week. "
"Why is that? If you have money, you don't make money, you son of a bitch. " Zheng Mingming is in a hurry.
She roughly calculated that at this rate of selling goods, she could earn at least four or five yuan a day. Apart from the school holidays on rest days, they also have a profit of 100 yuan this month.
Although you only own 10% of the shares. But the allowance of more than ten yuan a month is more than five yuan a month given to her by her mother.
Su Nuo pursed her lips and wondered what the word was. Hunger marketing?
Yes, hunger marketing. In ancient times, it was called exotic goods.
Su Nuo explained to Zheng Mingming: "the things I choose are so special that they are rare even in big shopping malls."
The students who bought our things will find it rare and the only one, so someone else will come and ask for the same soon.
But we just don't sell it, so that those students who already have it can show off for a few more days.
The next time we hear that we have new goods, someone will come and choose them. You can show off what you buy for a while, and hold back the next time if you don't get it.
After a few times like this, our things have a specific label: must be the latest and best, and others do not have. Our business can go on all the time, and it has always been tight. "
Zheng Mingming was dumbfounded and his mouth was crooked. It took a long time to punch Su Nuo and said, "you are really good. How can, Little Nuo, 's brain work all of a sudden?"
Su Nuo tickled her finger at Zheng Mingming and motioned to her to lean over. Then he lowered his voice and said, "there is one more thing you have to do quickly." Otherwise, we won't be able to do this business. "
"what's the matter?" Zheng Mingming got nervous, too.
"isn't your second aunt from the health clinic? Ask her to open some boxes of ginseng Royal jelly. " Su Nuo said.
In the 1980s, there were no private pharmacies everywhere, and there was no place to specialize in selling health products.
Ginseng Royal jelly can be prescribed from hospitals and clinics only by doctor's prescription. It is a very precious thing.