Jane Eyre's online store will soon be launched on Pintao, and the joint brand event will be launched in a week. During this period, Huo Qingzhi personally checks the new models to be launched.

It's just that there were some differences in pricing. Huo Qingzhi frowned after receiving the price reported by the operation department.

"Is the price a bit high?"

"Mr. Huo, most of the raw materials for our new style are organza. The price of organza has been rising this year. The price of organza fabrics of other brands has basically increased by 20%. The current proposed price is based on our integration., it’s really not high.”

Organza has always been a popular raw material for high-end brands. An ordinary organza skirt on the market can cost at least one or two hundred, not to mention the brand price.

And Jane Eyre's brand positioning is above the mid-range, and the price of a skirt will be more expensive.

In order to understand the online sales market in the past few days, Huo Qingzhi looked through all kinds of stores in Pintao, and she found that the prices of online stores were much cheaper than those of physical stores.

For example, a towel that costs at least 15 yuan in a shopping mall can buy the same quality for a few dollars.

Only when vaguely have a steelyard in heart will raise an objection after seeing the new price.

Due to ample time, the pricing matter was temporarily shelved. After the operation manager left, Huo Qingzhi held his chin and fell into deep thought.

"Mr. Huo, here are the documents you asked for. I have sorted them out." The conscientious little secretary walked in with the documents.

Huo Qingzhi replied vaguely, absent-mindedly, Song Yuran put the documents on the table and glanced at the pricing report form in her hand.

"What do you think is the significance of online shopping?" Huo Qingzhi suddenly asked, "Is it just because it's convenient, can it be delivered home with just a flick of your finger?"

"Then Mr. Huo, our clothes can also be bought on the brand's official website, what do you think is its significance?" Song Yuran asked her back.

"Some new styles are often sold out. Consumers don't want to go back and forth to the physical store, so they will go to the official website to buy, because our official website can place an order regardless of whether it is in stock or not. It's just a matter of delivery time." Huo Qingzhi paused, "However, the sales volume of the official website is still incomparable to that of our offline physical stores."

Song Yuran said: "Now our online store has settled in Pintao, and there is an additional sales channel, but Pintao is not our own platform. There are many kinds of products in it. In the future, more peers will settle in and compete.But it's big."

Huo Qingzhi thought of the market research she had done, and there was not only one clothing online store in Pintao, there were roughly twenty or thirty.Adding Jane Eyre to this, you can count the slightly famous clothing brands on one hand.

The rest of the shops are similar to small street shops, with low prices and visible sales. Even when the platform traffic is low, dozens of items are sold in a month.

A small shop worth tens of dollars, and a brand shop with three digits for any item.

"It's the price!" Huo Qingzhi quickly opened the website, input keywords in the search box, and the search results almost included all similar clothing stores.

Jane Eyre's products are ranked first, followed by sales. The sales of the second-ranked products are 12 pieces, which can be seen from the popularity of Jane Eyre's monthly sales of '1'.

As if he had discovered a new world, Mr. Huo pointed to the product introduction box on the second place on the screen and said: "The clothes with the highest sales volume are much cheaper than ours, and the title has 'pure cotton', which is the same fabric as ours., but the price is much cheaper than ours.”

Speaking of the latter part, Huo Qingzhi's voice became quieter, and he said after a long while: "It's me, I also buy cheap ones."

"Our online store has to let consumers see obvious advantages, like what can be bought at home without leaving home, as long as consumers have enough time, they can actually buy it or not.Lei." Huo Qingzhi thought for a while, "After much deliberation, only cheap is the most attractive."

"Yes, yes, yes!" Song Yuran was pleasantly surprised by Huo Qingzhi's enlightenment. As a modern person with rich experience in online shopping, she already knew this, but she didn't dare to interfere with Mr. Huo's thoughts about pricing and real money.

However, Huo Qingzhi's enthusiasm didn't last long, and her enthusiasm for staring at her online store's monthly sales of '1' faded away.

"Forget it... that's the sales volume."

Song Yuran seconded the suggestion that the current sales volume is really not worth engaging in a price war, and this will only be affordable when e-commerce becomes available in the future.

A week later, the joint name of Jane Eyre and Pintao was officially launched.

It was also on the same day that Song Yuran found out what the promotions Pintao was working on were.

Register as a new user of Pintao and enjoy the 1 yuan package mail order event. You can choose from small items ranging from tissue paper snacks to local specialties, and you can choose one for only 1 yuan!

A registered user invites 3 new users to register. Both new and old users can choose a product for one yuan, and there is no cap on the reward for inviting registration.

The most important thing is that there is no conflict between registration discounts and co-branded models. After registration, click on the cover event poster directly on the homepage of the website, and enter the store to snap up branded co-branded models that only cost 9 yuan.

Song Yuran almost lost his heart after reading the whole set of discounts. After recovering, he immediately took out his mobile phone, operated like a tiger, and successfully registered a new user.

Typing quickly, he muttered, "Is this wool a human being???? Damn, luckily I didn't register!"

After receiving the product soon, click on the invitation interface, and forward the link to the group, with the text: "Sisters! Come and register for the wool!"

After finishing the operation, Song Yuran sat in front of the computer, and woke up at this moment. This familiar scene, what about this stack of bugs????

No, based on the strength of the discount, can Pintao, a platform that is just starting out, afford it???

Soon, Song Yuran knew the reason.

Pintao was really selected by CCTV’s support plan to help those who want to open a store but have no capital to start a business. The most important thing is to promote special products from various places. There are few opportunities to spread local specialties. Selling online can be known by many people and promote it at the same time.regional culture.

With the support of the state, Pintao’s waist is naturally straightened. First of all, if you want to have a lot of traffic on the platform, you must have a large number of new user registrations, so you have to spend a lot of money on new user registration discounts.

For a while, Pintao was like a powerful tornado sweeping through all major social platforms, including news channels, and its registered users exceeded 100 million within a few days.

Huge traffic flocked in, and the 10,000 pieces of joint benefits that Jane Eyre prepared would have been snatched up long ago if they hadn't been snapped up in batches.

As Jane Eyre is one of the few brand stores on the Pintao website, consumers simply retaliatory consumption if they can't get the joint name. The other clothes in the store are also wiped out.It is higher than the total sales volume of the official website for several years.

This sudden turnaround made Mr. Huo, the person involved, dumbfounded.

"Mr. Huo, the inventory in our online store is all sold out, and there is not enough to deliver. The factory is stepping up production. I think it's time for our new model to be launched. Just take advantage of the current popularity and make a fortune." Director of OperationsThinking of this month's bonus, I can't help but smile from ear to ear.

"Go, go now." Huo Qingzhi said.

"Okay, you haven't replied to me about the price yet, can I follow the proposed price I gave you before?"

"No." Huo Qingzhi's face was firm, "I've already decided on the price, 189."

Compared with the proposed price, the price was almost cut in half. The marketing director's jaw almost dropped, and he couldn't believe it: "Mr. Huo, how much did you say?!" She thought the boss was crazy.

Huo Qingzhi repeated: "One hundred and eighty-nine."

"No." The director of operations said hastily, "Mr. Huo, do you know how much organza fabric clothes are sold in the market? We sell 189. Isn't this deliberately destroying the market? Besides, the current form is beneficial to us, why notSell it a little higher?"

"Just tell me, even if the price is 189, is our profit more than 50%?" Huo Qingzhi asked.

The operations director stopped talking. The clothing industry is hugely profitable. Clothes priced at a few hundred, the most expensive cost will not exceed one hundred. If the volume is high, the cost can be even lower.

Huo Qingzhi glanced at the few managers under his eyes, and he already understood the next development plan, and then said: "Our new style is only sold online this time, focusing on small profits but quick turnover, and we will post some model posters in offline physical stores to promote it., mainly to attract traffic to our online store.”

The director of operations did not give up, and persuaded: "But Mr. Huo, 189 is still a bit too cheap. Why don't we sell it a little higher? It can be a little cheaper than the same brand. Anyway, there are not many branded clothing stores on Pintao now. EugenHow much yarn will be sold is not up to us.”

"Would you go online to buy something that you think is only 'a few dollars' cheaper?" Huo Qingzhi said calmly, "Since you want small profits but quick turnover, you must let consumers see real discounts.”

Huo Qingzhi, who returned to the office after the meeting, let out a tired breath. Just as she sat down, the phone rang. Before she connected, she saw that the caller had already called her before, and she was in the meetingSo missed.

"Mr. Huang." After connecting the phone, Huo Qingzhi switched to a relaxed tone, "Why do you call me when you are so busy."

"Hey, Mr. Huo, don't make fun of me."

Mr. Huang is also one of the members who is not optimistic about the development of Pintao. He never thought that it would not be long before this small website suddenly exploded and became a favorite.

Those brands that used to take the initiative to invite Pintao to settle in Aitao and ignored them now want to open an online store in Pintao. Seeing Jane Eyre's explosive sales, their eyes are bloodshot, and they all want a piece of the pie.

"Our company wants to open an online store in Pintao. Don't you know that you are very familiar with the person in charge? I want to ask if you can give me a line?"

Huo Qingzhi raised her eyebrows. This was the eighth colleague who called her in just a few days since Pintao became popular.

"Mr. Huang, you have misunderstood. The person in charge and I are just acquainted. I remember that you only need to apply to open a store in Pintao. If you are a brand store, you need to register the detailed information." She said it very tactfully, and the other party heard her rejection.Meaning, I had no choice but to laugh dryly, and took advantage of the situation to hastily end the call.

Why didn't she know that these people called her because they wanted to contact Lei Hai through themselves, and with Pintao's popularity now, they also wanted to get the benefits that Pintao offered when they invited them to settle in.

Think beautifully.

"Mr. Huo!" Song Yuran trotted in with his mobile phone, his face was full of joy and excitement, "Mr. Huo, your dog exploded!"

Compared to Song Yuran's anxiety, Huo Qingzhi seemed very calm. She glanced at him from top to bottom. Today, Song Yuran was wearing a co-branded T-shirt that was hard to get online now. She had a strong sense of presence at a glance.Strong doodle dog.

Finally, his eyes fell on Song Yuran's face, and he said, "Isn't this good?"

I don't know what kind of dog it is.