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Chapter 120
Lanke's self-operated store promotions are continuing, and it means sustainable development, which makes Song Yuran more sure that he should not use coupons to compete with him.
She realized that the main reason why Pintao's anchors did not develop as she expected.
With the rapid development of science and technology in modern society, all kinds of tricks emerge in an endless stream on the Internet, allowing everyone to express themselves.
But here is different, the information is not so developed, and the anchor in the live broadcast room is no different from the shopping guide in the store for consumers. When the novelty comes up, they will shop impulsively, and their enthusiasm will cool down quickly.
"You still want to add a new section?" Lei Hai looked at the preliminary plan she handed in, his face was not bright, "You held back for three days, just come up with this for me? You don't know what our main business isDo you still spend this energy on building the community?"
"Boss Lei." Song Yuran stood up straight, "We can't do price wars under the current situation, so we have to find another way to start from other aspects. We now focus on shopping on Pintao.com, whether consumers buy good products or not.It can only be written in the evaluation. So I thought that if I can add a community section, I can post photos and videos just like Moments, and buyers and sellers can share their experiences in it. I think it will be a good way out.”
"Then the sellers will write negative product reviews in it? It's not the merchants that are affected."
"Boss Lei, have you ever chased after a star?"
Lei Hai shook his head.
"Do you know that some star fan clubs are actually run by people from the star studio? They only let fans see what they want to see."
Lei Hai became interested and raised his hand, "Sit and talk."
"Of course, the community section mainly serves shops and merchants. Nowadays, many consumers have a very pure view of anchors, just like salesmen who sell things. We should help merchants improve the image of anchors and create a rich personality.So as to attract fans. With a stable fan base, the ability to bring goods will definitely improve.”
Lei Hai frowned slightly, as if he was digesting her words, he was a little confused, but he didn't know where to start asking.
"How about this, Mr. Lei, we can create a community section first, and then choose a business anchor to focus on packaging. If it works, I think other businesses will follow suit."
"Is this feasible?" Lei Hai hesitated.
Song Yuran, who has been surfing the Internet for more than ten years, promises: "I will do it myself, I will definitely do it!"
"Then whose anchor do you want to find?" Lei Haidun paused, "We have a few high-quality merchants who are key partners."
Song Yuran naturally chose the target, but the purpose should not be too obvious. She replied: "The priority category is clothing. Clothing is daily necessities, and it is also the largest sales volume of our website. Compared with other hardware, books, etc., it should be more expensive.Nice show."
As soon as this person opened his mouth, Lei Hai could guess the smallness in her heart, and cooperated with her to ask: "Then, which one do you think? Tell me the reason."
"I'm not familiar with other brands. If you want to ask me, I can only answer Jane Eyre. You also know that I worked under Mr. Huo before, and I am familiar with the operation. First of all, there is no abnormality in financial aspects. I have my own factory.It can be shipped in large quantities. Mr. Huo himself also attaches great importance to the development of e-commerce, and I think she will be willing to cooperate with us."
Lei Hai smiled and said, "You have your own selfish motives, don't you?"
Song Yuran said without changing his face: "It's selfish, everyone has a different opinion, my first job now is to run the website well."
"It's good that you know." Lei Hai paused, and said, "Since I let you sit in this position, it means that I can trust you. You can take this plan back and refine it, and add functions to the board. Go back and discuss it with Chen Qiu, your two departments will issue a detailed joint plan."
Receiving Lei Hai's nod, Song Yuran came out of the office, stretched himself, and decided to do something big.
After hearing her thoughts, Chen Qiu seemed a little confused.
"It is not difficult for you to add a community section, but it is a bit difficult if you want to rely on the community to compete with other websites for real money and discounts. Moreover, it will take time to develop after the community is launched. Since it is mainly about communication, it needs a lot ofactive users, as far as I know, many consumers do not have the habit of evaluating shopping.”
"I have considered this. If the board can be launched smoothly, our department will set up a separate team, mainly responsible for disguising consumers and evaluating products." Song Yuran said after a little thought: "I think so, we pack a largeAnchor, raise a few more review blogger accounts, and be active with our community section as the main part.”
"Anchor? Is that a merchant? Do you want to find one from our company? What can we sell?"
"Of course not. We will screen the brands that are willing to cooperate with our marketing among the merchants we cooperate with. I am currently considering the clothing category, which has a lot of room to play."
Chen Qiu is indeed a department director with rich work experience. She has a detailed understanding of all the situations in the community sector. After thinking about it for nearly a minute and considering the risks, she decided to make this plan with her.
"Then Mr. Song, regarding the packaging of the anchor, is there any brand you are considering?"
"Yes." Song Yuran replied without hesitation: "My first choice is Jane Eyre."
Chen Qiu paused for a few seconds and said, "Is it the company you worked for before?"
Song Yuran nodded, and Chen Qiu quickly continued: "I think there is a more suitable brand for us to package. Of course, the reason for passing Jane Eyre is not because you have worked with this company before to avoid suspicion."
"Mr. Song, you know that there are many merchants we work closely with. The clothing category is not limited to the Jane Eyre brand. There are other well-known brands. I think it will be more suitable, at least it will be easier for us to promote."
Chen Qiu is often rational, and Song Yuran also guessed this, she was silent for a while, and said: "In terms of popularity, Jane Eyre is indeed not as good as the first-tier brands, but Mr. Chen, do you think the first-tier brands will be fully willing to cooperate with us?"
"If it can boost sales, I don't think big brands will have trouble with money."
"Okay." Song Yuran sighed, and could only turn to say: "The packaging content involves marketing, and you may need to shoot the production workshop, the company's interior, or even some more private workplaces.Can you get in easily?"
"I chose Jane Eyre simply because I think it can fully match my work. I don't want to give others a chance to make money, and I have to timidly make report appointments for everything."
"Then are you sure that Jane Eyre can cooperate 100%?" Chen Qiu asked.
Song Yuran was choked up at once, she hadn't told Huo Qingzhi about this thought yet, now that she was asked by Chen Qiu, she couldn't answer it for a while.
Although she knew that there was a high probability that Huo Qingzhi would be willing to cooperate, she could not give Chen Qiu affirmation without the consent.
"Look, Mr. Song, you don't know." Chen Qiu twitched his lips helplessly, "Let's conceive the community section first. If we want to operate it, it will take at least half a month to go online."
The operation department and the promotion department conceived for a few days before writing a perfect plan. After obtaining the consent of Lei Hai, the new community section was officially included in the work log.
Of course, Song Yuran didn't understand the work that required the operation of the background technical department. What she could do was to make preparations in advance.
For this reason, 7 people were specially selected from the department to form a community group. These 7 people all have a common characteristic, that is, they are young and some have just become full-time professionals.
A mobile phone was issued by hand, and the job content was to enter the live broadcast rooms of various businesses, watch the excitement, and swipe the barrage.
The people in the live broadcast room complained endlessly, but the colleagues in other groups were jealous that they could be so 'free'.
"Stop yelling, it's almost done." A colleague spat: "I want to be like you playing with your mobile phone at work every day. I woke up laughing in my dreams. Unfortunately, I was not selected."
"Do you think watching the live broadcast is not tiring?" The group members complained: "You know, I enter different live broadcast rooms every day and play different roles in it. Sometimes I am a divorced middle-aged alpha with a baby, orA stingy single beta who can't find a partner with a meager salary, and sometimes a passionate omega with a lot of flair, I'm almost on the verge of a split."
"Ah?" The colleague asked puzzledly, "Why are you doing this?"
"You need to use barrage, there is a prescribed number of posts per day."
"Can't you brush the deduction?"
"It's not deductible." The member paused, and suddenly smiled cheaply: "That's right, since there is no deduction, I'm lazy and don't send dozens of tweets today."
As soon as she finished speaking, a rolled document tapped lightly on the top of her head, and a familiar voice sounded behind her: "Lazy again, and so blatant."
When the man turned his head and saw that it was Song Yuran, he could only smile bitterly, "Hehe... President Song..."
"That Mr. Song, I'll go back first." Seeing the leader coming, the colleague found an excuse to hurry away and gave her a gloating smile.
"You're the only one in the rest area?" Song Yuran glanced at the coffee shop on the 8th floor, and there were not many people coming to work to fish.
"You call all six of them up, and I'll treat you to coffee."
"Okay!" The member immediately said, and after sending a summoning message in the group, he looked at the half-drunk coffee on his table, and smiled flatteringly: "Mr. Song, I bought coffee myself..."
"You can order another drink."
The members happily went to order. Song Yuran sat down on the sofa, looked at her back and shook her head. It seemed that the young man who had just graduated had good energy.
Soon, other members of the group came up. Song Yuran personally selected the members of this group. It had been formed for several days. She stared at them for a long time.
"Why don't you give your team a name."
"Okay!" Someone responded immediately, but they discussed it in a hurry, and they didn't know each other well, and they still didn't come to a conclusion in the end.
So one person suggested: "Mr. Song, just get us one."
"Me?" Song Yuran hesitated, "I'm named Fei."
"It's okay, it's okay!" He began to boo.
Song Yuran thought for a while, stared at the seven people, "Then Dragon Ball."
"..." The atmosphere was suddenly silent.
"Or, gourd baby? There are exactly seven of them." Director Song said, "You pick one yourself."
Several people looked at each other in blank dismay, and finally chose the latter.
"We gourd baby, we are going to save grandpa."
"Since we are Calabash Babies, then Director Song is 'Grandpa'!"
"..." Song Yuran was helpless and funny, "It's up to you."
She restrained her expression slightly, and said seriously: "Have you watched the live broadcast for a week? How do you feel?"
The eldest child said: "It's not very good, it just feels like buying vegetables in the vegetable market, and a group of aunts are looting vegetables."
Erwa said: "I tried to chat with the anchor, but he kept promoting his products and ignored me at all."
...
Song Yuran integrated this feedback and said: "We will launch a community section next week, and we will raise several review blogger accounts. I bought some things, each category, and I bought 7 of each item.The same style, Xiao Wang will send it to you later, take it back and experience it.”
A voice came out: "Is it free?"
"Yeah." Song Yuran nodded, "There are a lot of them in a big box, and there are also snacks. You can eat whatever you want, but there is a task. After the experience, I have to write down my experience. I will start from several aspects.The format will be sent to you together."
The things are not bought, but Song Yuran first screens out the popular products in each category on the website, and then contacts the merchants to explain her intention of evaluating. Many merchants directly send a box to minimize the cost.
Hearing that there are free things, the gourd babies are very happy, and they are full of energy.
Back in the office, as soon as Song Yuran sat down, Chen Qiu came.
"The specific time for the launch of the community function has been set, and it will be next Tuesday." Chen Qiu said, "Are you ready?"
"Okay." Song Yuran nodded, "All the evaluation items have been sent, and I will send them down to let them try and write their experience, so that they can prepare for the community."
"Where is the brand?" Chen Qiu asked again, "Which brand are you looking for?"
"Jane Eyre." Song Yuran said categorically, "But I haven't told President Huo yet, I'll call her and make an appointment to go to Watson to talk."
When he said this, although his face was very calm, thinking that he would be paid to see Huo Qingzhi later, Song Yuran had already started to run wild in his heart.
The latte from the coffee shop on the eighth floor and the dog figure that forgot to give last time can also be taken along.
But soon, Chen Qiu's next sentence brought her emotions back to reality.
"Okay. I've already made an appointment with General Secretary Huo. We'll go there together. If the cooperation is confirmed, I have to confirm some things so that the follow-up promotion department can better cooperate with the publicity."
"..."
At this moment, Chen Qiu shone brightly in her eyes, like a huge light bulb with 100,000 watts, shining like a Buddha.