The community section was launched as scheduled, and the evaluation team headed by seven gourd babies took the lead in joining the battlefield.

There are no bloggers who review products on the market, so it attracts the attention of many users in an instant. In addition, each account has a unique review style, and the real text reviews quickly gain a group of following users.

In order to avoid conflicts of review account types and overlapping fans, Song Yuran assigned the seven people to different categories.

"How about the feedback data from the last period of evaluation?"

"It's not bad. I can basically get more than 10,000 readings for each product I reviewed, and the real user interaction is also good. I have noticed that the sales of products before and after the review have increased by 20."

Song Yuran nodded. It has been a week since the community section was launched. Although Pintao.com has more than 10 million registered users, most of them are not interested in "community".

According to background statistics, there are only hundreds of thousands of users who actually use the community, and 10,000 readings in the early stage is already quite good.

"Well, take your time." Song Yuran changed the subject: "How is the live broadcast room of the business?"

"The few companies I follow will distribute a large number of coupons every time they live broadcast, and many people buy them, but the recent live broadcasts have shown a downward trend."

"I'm also concerned. Every post in their community is a commodity, and there are dozens of posts at a time, which is a bit annoying."

Song Yuran smiled, "Sure enough, the situation is similar to what I guessed."

"Qiwa, let's put the review of the snacks on hand first, and I'll think up the name of the next copy for you. I'll use "Uncover the Inside Story of the Clothing Industry"."

Since the name of the group was determined as "Gourd Baby", Song Yuran simply called them in order of 1-7 baby, which is simple and easy, and several members think this name is quite interesting, and they often joke with each other.

"What's the inside story?" Qiwa was a little confused, "I don't know what the inside story is either."

"Some simple information that is commonplace in the industry but not understood by laymen is nothing more than simple information. It will look high-end and will not affect the clothing industry, but it is enough to bluff consumers. This article will be promoted and should attract a group of fans."

"Then Liuwa came up with a clothing shopping strategy." Song Yu paused, "The content includes clothing labels to easily identify the quality of the fabric, and the threading of the lathe. The important point is not to discourage any merchants."

Speaking of which, Song Yuran took out a few new unopened clothes from under the desk, "This is a photo sample, no brand logo can be exposed, and the graffiti on the clothes must be coded."

"Others continue to do the evaluation at hand. The interval between each period should not be too short, and the interval of one week is the best. Your first task is to pay attention to the development trends of the merchants in the live broadcast room on the website."

After the meeting, Song Yuran leaned on his office chair, took out his phone, opened Pintao, and looked at the community dynamics.

Her account follows a lot of brand merchants, and the product information they post is endless. She can't see the number of clicks, but she can tell from the few comments that no users will follow merchants who only post advertisements.

Such a result Song Yuran had expected. In this world, self-media vlog bloggers are not yet prevalent. Without a leader, everyone's vision is a bit narrow, and they would never have thought that such a game would exist.

The "Jane Eyre" community is still blank, no news has been released, and the live broadcast has not started for a while.

Other merchants in the clothing category have been increasing their sales due to the live broadcast coupons, but Jane Eyre's sales are still very flat, as if trying to hold back a big one.

After waiting patiently for a few days, after Liuba and Qiwa sent out the copywriting about the clothing industry, it attracted a lot of attention from consumers. Many people have dug out the clothes at home for comparison to see if they have stepped on the thunder.

Song Yuran's gourd-baby sailors mixed in at the bottom, took the opportunity to "look familiar", and then picked out that the high-quality sample brand coded by the blogger was Jane Eyre.

For a while, all eyes were on "Jane Eyre", who was doing business in a low-key manner, but this did not drive much sales, and everyone was just watching for fun.

After entering the community, Jane Eyre, who had been silent for nearly half a month, released the first video update. The content was not about bringing goods, but taking everyone to understand the clothing production process from the perspective of consumers.

Every composition of the video was carefully considered by Song Yuran, the result of her whole day in Huasen.

For others, staying in other companies is like going on a business trip, but for Song Yuran, it is more enthusiastic than going to work.

When she arrived in Huasen, the anchors and cameras involved in the filming were all ready, and she did not tell Huo Qingzhi about the content in advance.

"What are you filming today?"

Song Yuran smiled mysteriously and said, "Shall we go to the factory?"

Two cars were divided, two secretaries were in the front car, and she and Huo Qingzhi sat in the back car.

Before Huo Qingzhi could speak, she took out her mobile phone, opened the Pintao.com community and handed it to Huo Qingzhi, "Look at what these merchants I follow are posting."

Huo Qingzhi took a look, "It's nothing more than product updates and notifications of new releases. This is normal for a merchant. We're going to take pictures soon."

Song Yuran looked at the car in front of her. In the rearview mirror, she could see Secretary Yu's eyes focused on the front. She reached out and pulled down the middle baffle to isolate the privacy of the rear car.

"We're not like them. We swipe products every day, and we're tired of watching them." Song Yuran said: "The first news in the community, my plan is that there should be no content in the video, and don't even appear in the clothing store., just simply introduce the brand.”

"But don't be too 'simple'. It's not interesting to look like an advertisement. Pick some angles that the audience will be interested in shooting."

"So, you want to shoot the garment production process in the workshop?" Huo Qingzhi asked.

"Yes, not only the first one, but the previous few posts should not show any goods. The most ideal state is that the live broadcast is stopped, and we should focus on running the community first."

Huo Qingzhi didn't speak, as if he was thinking.

"I know that Jane Eyre's sales have declined a little because I told you not to post any updates or live broadcasts, but this is only temporary. As long as this way is cleared, it will be more convenient to bring goods later."

"What do you think, your live broadcast and his live broadcast are all the same. When you come in and see the anchor selling goods, there is nothing new. As long as your live broadcast room can stand out in the industry, it will definitelyThere will be very good feedback, but this will take time to operate.”

"This video was shot according to my idea. After it is released, the promotion department will put it on the home page. At least one tenth of the users can see it. Think about how much traffic it is, even if people who watch it don't buy it., at least people have read it, and those who can have an impression are potential customers."

She chattered a lot, fearing that she would be rejected if she said a word less, Huo Qingzhi couldn't help laughing at this nervous attitude, "Since we have decided to cooperate and become your 'guinea pig', what do you want to do?"Just do it boldly."

"What kind of mouse." Song Yuran protested, "This is a reward for our high-quality cooperative customers, and it is also the first official project I have handled. It will definitely work!"

"Yes." Huo Qingzhi said, "I believe in you."

When they arrived at the factory, the staff had already set up the video recorder, and the anchor Xiaoye was also touching up her makeup, as if she was ready to start work at any time.

"Mr. Huo, Mr. Song, how do you want to shoot?" The person in charge of video recording is just an amateur photographer. He came just as the department was looking for a part-time videographer. The machine is also very ordinary, a handheld video recorder, specially designed for stabilityInstalled a tripod.

Song Yuran looked at it, "It doesn't take such a big fight, take down the camera and let me have a look."

She weighed the weight of the video camera, it was not too heavy and could be moved with one hand, and handed the video camera to Xiao Ye.

Xiaoye took the video recorder in a daze.

"We don't broadcast live today, and we don't need a card slot. You just take the video recorder and wander around in the workshop, just like taking a friend to visit. Now you turn on the phone, first make a simple self-introduction to yourself, the back viewGet a shot of the factory building behind you, but keep the name out."

After introducing himself, Xiaoye asked: "Then what should I do now? Pause the recording?"

"There is no need to pause, the subsequent film will be edited, and the meaningless clips will be deleted. Now go in with the video recorder and try to make the angle of view of the camera more suitable for what you see with your naked eyes."

The little girl was a little cautious when she came into contact with this for the first time, but fortunately she has a high level of comprehension, so she gradually let go after a bit of fiddling.

They followed Xiaoye and watched her walk and film, and finished recording the scene of entering the workshop.

The factory manager was notified that the boss was coming, so he had been waiting for a long time. Song Yuran just asked him to arrange a technician to follow them.

Song Yuran called Xiaoye and asked her to shoot section by section according to the content explained by the technician, but the explainer changed from the technician to Xiaoye at the first time.

"Wow, I can still shoot like this." The little girl is very interested in novelty things, "After I learn, can I shoot something at home?"

These words woke her up, Song Yuran looked at Xiaoye, and slowly withdrew from Xiaoye and the technician's lecture.

Turning her head, she saw Huo Qingzhi standing by the window, looking out of the window. Natural light came in from outside, and the cool wind gently swept her hair.

She had new ideas and acted on them.

——The idea is the first post released by Jane Eyre. At the end of the video, there is only a one-second shot of an unknown person. Just one second is enough to achieve the effect of a glimpse.

She intentionally conceived the picture, so that Huo Qingzhi looked down at the clothing samples in his hand in a sideways state, as if he was inspecting, and compared with the middle-aged bald factory manager next to him, it brought out her beauty even more.

After the news is sent out, combined with the promotion on the homepage, the beautiful anchor's face on the cover and the text of "taking you on an immersive inspection of the clothing company's production workshop", even users who don't use the community can be attracted.

The video content mainly revolves around the production workshop, the various steps of clothing production, from cutting raw materials to the completion of clothing production and packaging, and the clean voice of the anchor.

And the anchor just used terms such as "our company" and "our factory", without mentioning what brand or company it is.

Even if the publisher is a brand name, this is enough to arouse the curiosity of pure passers-by.

Coupled with the operation of Song Yuran's professional navy gourd baby team in the comment area, the wind direction slowly shifted to the last scene of the video. It seemed that the unknown person who was "accidentally" photographed in the camera began to analyze who the last beauty was.

After being asked for a week, the brand account has not responded, which makes people feel even more mysterious.

During the lunch break, Song Yuran got off work late, and happened to meet Chen Qiu who had just got off work, so the two had lunch together.

Halfway through, Chen Qiu talked about the promotion, "Previously we focused on Jane Eyre's community, and the results were not bad. According to the background statistics, 60 points of users who received the push have entered Jane Eyre's community."

"But in terms of sales, it has only increased by 5% compared with before. Combined with the promotion effect, this increase surprised me."

Song Yuran smiled and said, "The accident is too low, isn't it?"

Chen Qiu acquiesced.

"But come on, it's about the same as I predicted at the beginning, maybe even a little bit better."

Seeing the doubt in Chen Qiu's eyes, she explained: "You can't come too quickly, otherwise it will be like a live broadcast. Enthusiasm comes and goes quickly. You need to boil the frog in warm water."

Chen Qiu drooped the corners of his mouth, a little helpless, but he didn't refute her, and said, "Your review accounts are doing well, but recently many follow suit and become review bloggers."

"It doesn't matter. If someone follows the trend, it means there is a market. Besides, our account has its own promotion, and others can do it if they want to. It just happens to increase our popularity."

Chen Qiu nodded, "I'm afraid that some merchants will know that you are the person behind the operation, and they will find you and promote their products, and you will be too busy."

"It's okay, the merchants I'm looking for to promote are very tight-lipped and won't leak it." Song Yu suddenly paused, "If they contact the account, we can also accept it. The promotion fee is an additional income for the company."

Song Yuran finished speaking a few minutes ago, and when she returned to the office, the merchants who cooperated with Pintao called her as soon as she sat down.

After connecting the phone, the two parties exchanged pleasantries until they hung up the phone, except that they were not aware of the other party's intentions except that they had invited her to dinner tonight.

She was a little puzzled. Although she had visited last time, she hadn't contacted her since then. Now she suddenly called to contact her, and she spoke vaguely, as if she was asking for someone.

But they all agreed, and it's not easy to break the appointment.

After work, she took Xiao Wang to the appointment. She always felt that it was a Hongmen banquet, and she took anti-alcohol medicine in advance.

The location was a private room of a high-end hotel restaurant. Two people came from the other party, the boss with his assistant.

After a while of pleasantries, the toasting part of the social gathering began. Song Yuran used tea instead of wine under the pretext of being unwell, and the other party agreed.

It's just that she just had a sip of tea when she heard the other party say: "I heard that several accounts with high popularity in the community are officially operated by your company? Or through your hands, Mr. Song."

With these words, Song Yuran could immediately think of the other party's next sentence asking for promotion, and he had the heart to spit the tea back into the cup.

In the next second, the boss' assistant took out a thick stack of banknotes from the briefcase.

She swallowed the tea.